B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. First your connections (in this case referral sources, but it also applies to prospects) must know you.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JULY 12, 2013

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. Our Smart Relationship Manager helps you turn your contacts into customers for life. Integrated social media showing you all in one place the convos your prospect is having with you and others. I’m tired.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery. A video of a typical customer service call.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Engagement increases customer intimacy.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

NOVEMBER 18, 2015

More savvy social media marketers know that Instagram is a much better platform for storytelling that engages and entertains your audiences , creates brand awareness in prospects and more loyalty for existing customers or clients. The point is, find out what’s on your customers’ minds and pin to those topics!

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Ask them what comes up commonly and blog about it.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects. Better yet, survey or interview your customers. Research your customers. What media do they like the most?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

FEBRUARY 3, 2012

Start understanding your customers – create marketing personas and use them. Start tracking engagement of prospects and customers. Start tracking conversions of prospects-to-customers. Stop running those ads/attending trade shows just because you always have. What Marketing Things to Start Doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. If they do something that is related to a product or service that you offer, they may be a qualified prospect. You got traffic, but did you get results? Connections. Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 29, 2012

B2B marketers are wondering how to stay “top of mind” with their prospects and customers. Let’s use an example of a prospect we’ll call Joe. Joe takes advantage of the offer and becomes a customer. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The concept of creating extra touch points with customers and prospects via social media works. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile. Create a Facebook company page.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. What do their customers do on Facebook? Your industry?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. So you should also write buyer personas for each customer segment you serve.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

FEBRUARY 28, 2012

Convert prospects to customers? You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Convert Prospects to Customers on Facebook: 1 hour a week. How much time does it take to get results from Facebook? Generate leads?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 26, 2010

Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. Too many tweets and your prospects may get annoyed. Too few tweets and your prospects won’t be engaged.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JUNE 1, 2011

There’s something your customers and prospects need – badly – and you have the solution. ” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you. .” Do you have a foot-in-the-door?

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 14, 2014

Your website is often the first impression prospective customers have of your company and brand. It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. Photo on Flickr by shock264, some rights reserved.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

MARCH 21, 2013

You need to focus on your prospective clients, customers, followers, members and susbscribers. We can help – contact New Incite today for more information about our consulting and outsource marketing services for attracting qualified prospects online. They are people, not search engines.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Know what keywords and phrases customers use when they search for your products and services, and then strategically include those in your company and employee profiles, in answers and group discussions.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 10, 2014

We’re out of time because our customers are out of time. The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint. Photo by Vincent_AF on Flickr. Tell stories, don’t sell features.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. It’s always been important to track and report marketing results.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! Cision & The George Washington University) If your prospects aren’t searching online, the media certainly is. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

FEBRUARY 13, 2012

How do you attract quality prospects to your site? Do give your prospect a choice of action. Are you doing the right thing to attract the right customers online? The real way to get results from your website is to have great content that visitors need or want. Don’t lie. You just might get a chance at the next date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 28, 2014

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Do they focus their marketing on new customers and fail to woo existing customers with user groups, how-to’s, appreciation and loyalty marketing?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 22, 2013

Over time if your content is valuable enough, your contacts will click through to your valuable content, become engaged, and then convert to customers. It doesn’t happen by itself.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

MARCH 18, 2013

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Survey your stakeholders. If they are, what platforms do they use?

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

AUGUST 16, 2013

Your SEO vendor has nothing in their proposal about content relevant to your customers and prospects. Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. Your SEO vendor wants to set up landing pages spiked with your keywords. Your SEO vendor insists that you sign on for an extended time period.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

DECEMBER 22, 2010

You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. In all of this you also need to get your prospects, colleagues and customers buzzing about and “liking” you and your content.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

APRIL 13, 2010

Host a hospitality suite schmooze-fest with an industry guru, trade journal editor, or other leader at a nearby hotel and invite customers and prospects. This can cost less than an exhibit, and, if it’s well-executed, your customers and prospects will never forget it and you. Spend the money!

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

MAY 1, 2013

In a Sales & Marketing Management article 5 Steps to the Most Influential Customer Communications , author Michael Cannon points out that typical product launch plans fail to answer the question of why prospective customer should buy. I believe this happens all the time in marketing, not just in product launches ).

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. But, you say, businesses don’t have fan bases! The reality is that a business can have a fan base in its followers online. Connect to the right people on social media.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

NOVEMBER 27, 2013

The findings included the following: 78% of CMOs believe custom content is important for future marketing. You might develop your scoring system by analyzing your top customers and answering questions like the following. What was their situation before they became customers? What was their need? How urgent was their need?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100