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OCTOBER 4, 2023

That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. That could be a sign that you need to stop sending so aggressively to that list, or risk being reported as SPAM by recipients who could otherwise be prospective customers.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Without a way to segment customers based on actions, workflows were frustrating and time-consuming.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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SEPTEMBER 25, 2023

How to align sales and marketing on ideal customer profiles and buyer personas If you don’t already have a well-documented ideal customer profile (ICP) and easily accessible buyer personas, then your sales and marketing teams could be on radically different pages about who you’re all actually trying to reach.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 7, 2023

and Microsoft) all have their own way of filtering incoming emails according to the user’s expectations and customizations. And of course, most major platforms offer users customization options to filter and route emails to their own subfolders. Find ways to learn more about your customers at this stage (e.g., That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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NOVEMBER 27, 2023

Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. The more personalized your content, the more likely prospects will engage and move further along the buyer’s journey. With only seconds to capture their attention, missing the mark is far too easy.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. Instead, growth marketers focus on how to build better relationships with customers. They view the customer lifecycle as an hourglass rather than a funnel. You get a gold star!

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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FEBRUARY 26, 2024

Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. In other words, can the advertiser address a certain type of user or customer with an ad campaign? Brand awareness means the percentage of customers who recognize a particular brand or product by name.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 3, 2023

A call-to-action (commonly abbreviated to “CTA” ) is a prompt to continue your journey as a customer. In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. In fact, some aren’t even close to doing so and have just begun the research phase of the customer journey.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130