MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Download it now.

Product 133

Product B2B FAQ Verticals 133

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 97

Top of Funnel Work Management Marketing Management Verticals 97

Vision Edge Marketing

JANUARY 30, 2024

I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Vision Edge Marketing

JANUARY 12, 2021

This episode is based on work with a B2B customer who was looking to expand their business. Companies pursing niches, need strategies that organize a product, associated content, and offers around this specific specialized segment. They had many healthcare customers, but they looked at these customers as one homogeneous group.

Verticals 181

Verticals Business Segmentation Work Management 181

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. I think we’re seeing a shift back to a laser focus on customers.”

Enterprise Management 105

Enterprise Management Marketing AI Work Management Marketing Management 105

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. From the Americas to Europe, from Africa to Australia, ZoomInfo aims to deliver the world’s best business data to our customers so they can make informed decisions that drive growth on a global scale.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? What if your product or service addresses multiple verticals?

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care.

Advertising Agencies 89

Advertising Agencies Media Verticals Paid Search Agency 89

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Marketing AI 105

Trade Press Services

FEBRUARY 5, 2024

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Moore revolutionized the way we perceive competition and collaboration in the corporate world.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

6sense

JANUARY 20, 2022

We’ve released a product update to multiple areas of our industry-leading account engagement platform, and want to tell you all about it! To help align GTM teams closer to revenue, our January 2022 product release brings marketers even closer to where sellers work. Meet our customers and learn their stories. Your 6QA, Your Way.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. If you’re looking to capitalize on native’s benefits, offerings like LiveIntent’s Native Curated Packages might be the way to go.

Curation 118

Curation Relevance Advertisements Advertising 118

Hubspot

FEBRUARY 12, 2024

This sets the foundation for long and healthy relationships, ensures you’re building a quality customer ecosystem, and decreases churn. Signs You Should Disqualify Their company's size is much larger or smaller than your typical customer. Their company's revenue is much higher or lower than your typical customer.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Kaon

JULY 20, 2015

What does Kaon Interactive do and who are some of your customers? Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. Think about the companies who buy your product.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Content Standard

FEBRUARY 4, 2019

Under Armour has gone through two rounds of layoffs to cut expenses and jump-start a brand turnaround, but the issues facing the company may have less to do with its overhead and more to do with its lack of appeal to customers. Now, the lack of a product specialization marketing strategy seems to have placed the brand in a tough predicament.

Product 76

Product Brand Identity Branding Verticals 76

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. How to use video content to increase brand awareness and sell your product.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Martech

SEPTEMBER 18, 2023

Q: So who are your customers? A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services. Dig deeper: It’s time to prioritize customer experience in B2B Q: How do you work with marketing?

Ideal Customer Profiles 126

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 126

Vision Edge Marketing

FEBRUARY 25, 2020

He proposes that the purpose of Downstream Marketing is to motivate customers to adopt existing products and services. Upstream Marketing, Dr. Chara says, refers to “the strategic process of identifying and fulfilling customer needs.” Determine the normal market penetration for your product in your SAM.

SIC 143

SIC Verticals Marketing Management Marketing Automation Services 143

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Record in vertical format. So just keep it easy and stick to vertical.

Youtube 134

Youtube Verticals Mobile Marketing Video Marketing 134

Golden Spiral

OCTOBER 29, 2019

Knowing where to find the right customers and verticals for your B2B SaaS product will save you time, money, and effort in the long run by focusing your marketing dollars on the people most receptive to your message. Define your customers before you start. Don’t take a scattershot approach to marketing.

Verticals 48

Verticals Product B2B Marketing Marketing & Strategy 48

Martech

MARCH 27, 2023

SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Why we care. Get MarTech!

Digital Experience Platform 113

Digital Experience Platform Lock-In eCommerce Verticals 113

SmartBug Media

APRIL 4, 2019

However, beyond Amazon’s business model, there is much we can learn from its product page optimization. Invest in high-quality photography of your products at multiple angles and make it easier for users to filter through them. Imagine your user is standing at a shelf of your products. Show all of the variations at once.

Amazon 70

Amazon Optimization Product User-Generated Content 70

Oktopost

MARCH 4, 2024

SaaS is synonymous with innovative and ground-breaking products. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. But the pressure to innovate is just one of the many challenges SaaS companies face.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

FEBRUARY 15, 2021

subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). Let’s not forget about our existing customers. Current customers should not be forgotten. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. They matter too!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Verticals 98

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

ClearVoice

MARCH 10, 2020

Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Vertical content is a piece of content that appeals to a business niche.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

xiQ

MARCH 31, 2023

The Art of Defining Target Accounts and Crafting Your Ideal Customer Profiles Identifying target accounts is a crucial step in developing an effective Account-Based Sales and Marketing (ABx) program. Ideal Customer Profile (ICP) An Ideal Customer Profile (ICP) is not a wish list of big-name logos.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

SmartBug Media

FEBRUARY 15, 2021

subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). Let’s not forget about our existing customers. Current customers should not be forgotten. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. They matter too!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Verticals 98

SmartBug Media

JANUARY 21, 2019

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. Marketing does more than simply put a shiny spin on your successful product. Encourage Customer Referrals and Promote Third-Party Reviews.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. The business impact of this automation is straightforward: increased revenue through customer LTV.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Email Marketing Automation 118