Remove customer trigger
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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

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17 Ingredients You Need for Creating High-Converting Product Pages

Optinmonster

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 94
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Product-specific targeting

Zoominfo

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Follow up with a call to schedule a product demo. Initiate an automated email campaign. It’s a good target for outbound plays.”

Product 100
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Usage-based product upsell campaigns

Zoominfo

Scenario When you sell a product that has a usage revenue model — something that runs out over time — you should automate an upsell play to resupply your client’s inventory and maintain the account. Trigger Customer is close to using all credits Action Email to upsell and continue the relationship

Product 100
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Upsell customers who research additional products

Zoominfo

Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features.

Research 100
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Klaviyo Product Update Roundup—November 2023

SmartBug Media

This series will dive into the latest product updates and how they can benefit your e-commerce business. SmartBug's Impact This update from Klaviyo offers a revamped flow experience, making the process of setting up customer journeys more intuitive and efficient.

Product 59
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Swap or add products mid-cycle for low usage customers

Zoominfo

Scenario For customers with low product usage, it’s better to get ahead of possible problems midway through a contract, rather than waiting for the client to ask for a refund or decline to renew. By calling mid-cycle, you’re acting as an advocate committed to the customer’s success.

Product 100