customer 
Webbiquity
FEBRUARY 28, 2023
Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends.
Vision Edge Marketing
APRIL 9, 2024
Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?
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NuSpark Consulting
AUGUST 8, 2023
This allows marketers like Paul Mosenson to reach customers with personalized content, resonating with individual tastes and preferences. Predictive Analysis : AI’s predictive capabilities enable advertisers to anticipate trends and align ad designs accordingly. This proactive approach ensures relevance and boosts engagement.
Marketing Insider Group
JULY 26, 2021
Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Better access to more product options has made brand loyalty less secure.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Which production secrets are key to transitioning webinar attendees to active sales prospects. How to produce a successful webinar that guarantees you generate higher quality leads.
Biznology
MARCH 5, 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Product safety.
Webbiquity
JANUARY 25, 2021
Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Trend #1: Extreme Minimalism And Maximalism. Trend #2: Parallax Animations.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. The importance of early engagement.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
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