ClickZ

SEPTEMBER 5, 2019

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into integrated records and provides predictive lead scoring. Cancelled merger with Leadspace.

SMB 90

SMB Intent Signal Lead Ranking Lead Scoring 90

Sharpspring

SEPTEMBER 9, 2022

What exactly do SMB websites need to include in order to best help boost your business? Even if you’re not directly selling products on your website, prospective customers use it to get a sense of your business. This approach is great for small businesses with a proprietary product or service. A 24/7 salesperson?

SMB 63

SMB Marketing Websites Domain Lead Ranking 63

Hubspot

APRIL 12, 2021

When it comes to sales, some might think the only difference between sales roles is the product you’re selling. However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. To build trust, your sales team needs to custom-fit their processes for each customer.

SMB 66

SMB Planning Sales Cycle Buyer Personas 66

Zoominfo

OCTOBER 5, 2021

Scenario When you close a contract, your prospect transitions to a new customer. Add your new client to an automated onboarding drip campaign from the customer service team. This helps build product awareness and the client relationship. What’s the best way to onboard them and encourage users at the new account to login?

Campaigns 100

Campaigns SMB Trigger Marketing Segmentation 100

ClickZ

JANUARY 22, 2020

30-second summary: Marketing automation offers a variety of benefits, including time savings, the ability to drive more meaningful customer interactions that lead to transactions and the opportunity to gain customer feedback and track behavior. Compiles a complete view of customer behavior. Enter the online survey!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100

DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. It could help you stay organized.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 246

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Tony Zambito

MARCH 30, 2012

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

ClickDimensions

FEBRUARY 28, 2023

For many businesses, customer retention is paramount, especially in uncertain economic times. Inflation and the cost-of-living crisis ( UK and Europe ) has made customers set stricter priorities while reducing their spending leaving many businesses under pressure to reduce customer churn as much as possible.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Tony Zambito

MARCH 26, 2012

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

ClickDimensions

JANUARY 9, 2024

Ensuring that leads are a good fit for your product or service can be time-consuming and may lead to wasted resources on unqualified prospects. This is especially prominent in SMBs who have been shown to lose just under 80% of their marketing leads as they never convert into sales, due to a lack of nurturing. Find out more.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Zoominfo

MAY 8, 2020

So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? Total addressable market (TAM) is the total available opportunity for your product or services. What is Total Addressable Market?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Tony Zambito

MARCH 18, 2012

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 100

SMB Enterprise Management SME Work Management 100

BenchmarkONE

SEPTEMBER 9, 2020

One of the most effective ways to build your personas is to look at your existing customers. Who is already using your product or buying your services? Knowing that will inform how you want to present your brand and how you want to market your products to them. Sharpen Your Customer and Client Service. Company industry.

SMB 61

SMB Branding Brand Identity Top of Funnel 61

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. ABM draws on lead scores to create account scores that surface the accounts most interested in your product.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

Marketing Insider Group

DECEMBER 8, 2020

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. But it also created a demand for its product—a marketer’s dream come true. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Dollar Shave Club.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Tony Zambito

APRIL 6, 2012

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. While the notion of field sales shrinking for the SMB is a fact, it doesn’t quite mean the end of sales. Not so fast.

SMB 100

SMB Buyer Personas Lead Ranking B2B Sales 100

BenchmarkONE

OCTOBER 4, 2019

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company? Expand Their Reach.

SMB 57

SMB Paid Search Agency Advertising Agencies Ad Agencies 57

SmartBug Media

JULY 10, 2019

Some strategies are very well suited to reach SMBs, but those same strategies just may not carry the same weight when you’re going after Fortune 500 companies. At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. Longer sales process. Expand Your Reach.

SMB 67

SMB Planning Marketing Plans Allocation 67

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . How to Avoid Enterprise Marketing Pitfalls.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Sharpspring

DECEMBER 8, 2020

Acquiring new customers is always important, and retaining those customers is vital to growing your brand. Here are five types of customer retention emails that can help you meet your goals in 2021. When a new customer subscribes to your email list or creates an account on your website, you should send out a welcome email.

SMB 97

SMB Open Rate Click Rate Marketing Automation Services 97

Martech

AUGUST 10, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Evercopy is a new company/product using AI to generate text and visual marketing content. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management.

Enterprise Management 92

Enterprise Management Work Management Marketing Management SMB 92

Hubspot

JANUARY 5, 2023

But, as Buscemi points out, "I don't think trust has fundamentally changed, because you've always needed trust with your prospect or your customer in order to build a relationship that is founded in mutual respect. Share customer stories with your prospects. Leverage customer reviews to build trust.

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Martech

SEPTEMBER 14, 2021

It will add the customer engagement platform to its portfolio of accounting and financial solutions — Turbo Tax, Credit Karma, QuickBooks and Mint. Last year, it launched Smart Platform, making AI-driven next-best-action and product recommendations available to its SMB market. Read next: Mailchimp brings AI to the SMB market.

Acquisitions 117

Acquisitions SMB Enterprise Management Marketing Management 117

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues. What is your vision for the ClickDimensions?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Zoominfo

MAY 31, 2022

Know Your ‘Why’ The energy that comes with launching a new product or kicking off a fresh campaign can make sales and marketing teams eager to dive into the details. A total addressable market (TAM) is a calculation that represents the overall revenue opportunity for a given set of products or services. Bigger budgets?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

NuSpark Consulting

MARCH 17, 2013

One example: being able to produce, on the fly, a customized and personalized sales proposal. The uniqueness of our product is combining marketing and sales activities all on one unified platform. Paul: How does this translate to the SMB market? We believe this achieves tighter alignment. Is this out of reach for them?

Marketing Automation Services 100

Marketing Automation Services SMB Marketing Automation Automation 100

Zoominfo

AUGUST 16, 2022

Consider the problems most data leaders face today when it comes to firmographic data: Accurate and comprehensive SMB data : A whopping 99.9% Customers will see several immediate improvements, including: Enhanced Firmographic Coverage and Match Rates With improved coverage and accuracy, customers will begin to see higher match and fill rates.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Terminus

OCTOBER 12, 2021

In this special Q & A episode, we are talking all about ABM and how to launch it for SMB. Sales: Responsible for new local acquisition and customer service. Here’s everything about our product.’ The post Launching ABM for SMB: Questions & Answers appeared first on Terminus Site. It fell flat. “‘Hi,

SMB 26

SMB Account Based Marketing ABM Sales Management 26

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. Here are three ways you can ensure success for your team.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

ClickDimensions

DECEMBER 12, 2023

It’s the process of determining whether a potential customer is a good fit for your product or service. Relying on flawed data can waste time and resources, and ultimately hinder sales productivity. In the realm of sales and marketing, lead qualification is the cornerstone of success. Find out more here.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Ranking Lead Scoring 115

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Ranking Lead Scoring 100

Scoop.it

SEPTEMBER 14, 2023

They keep making better-informed decisions and attracting more customers. To start, take a look at your current customer base. You can analyze your customer database to get this information. See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86