WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Documents that serve a multi-stage sales cycle, e.g., a product selection guide.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Documents that serve a multi-stage sales cycle, e.g., a product selection guide.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 2, 2010

Does your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. The idea behind this content: Sharing realistic experience and advice that can be beneficial to customers. If so, have you written your own case study?

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

DECEMBER 16, 2008

« Conference Focuses on Making the Most of Customer References | Main. | Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Learn more about her services at www.writespark.com. Copy Review Service.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

MARCH 26, 2009

Launching a New Product. The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. A brochure or data sheet is almost mandatory to introduce the product. Promoting a New Version. Addressing New Markets.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

AUGUST 19, 2008

Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Documentation or product development groups. Maintains a high-level, marketing knowledge   of technologies and products, focusing in-depth as needed. Learn more about her services at www.writespark.com.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

NOVEMBER 2, 2011

Within the e-book, embed or link to multimedia content such as a customer testimonial video, webinar recording, or an interactive product demo. Consider using a print-on-demand service to offer a bound, printed book as an option for site visitors to request or for use as a leave-behind piece on sales calls. Create a "real" book.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Within the e-book, embed or link to multimedia content such as a customer testimonial video, webinar recording, or an interactive product demo. Consider using a print-on-demand service to offer a bound, printed book as an option for site visitors to request or for use as a leave-behind piece on sales calls. Create a "real" book.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. But the reward of this effort will be great marcom and PR materials and a productive, reliable copywriter you can work with on many projects, for many years to come.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. But the reward of this effort will be great marcom and PR materials and a productive, reliable copywriter you can work with on many projects, for many years to come.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

FEBRUARY 16, 2010

Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. Also look at ongoing projects such as blog posts, customer ezines, case study programs, and sales material updates.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120

WriteSpark

OCTOBER 28, 2008

Conference Focuses on Making the Most of Customer References » When the Draft has "Problems". Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy. Learn more about her services at www.writespark.com. Copy Review Service.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

SEPTEMBER 24, 2009

Selling a technology product or service is decidedly different than other B2B or B2C marketing. By focusing on technology markets, a technical copywriter can bring insights about your prospects and competitive situation that improve the focus and impact of your white papers, case studies, product brochures, and other sales materials.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120