The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. Whan Park, Deborah J.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Corcoran, Kevin J.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

FEBRUARY 23, 2024

Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect. About the Author Karen Eber is a bestselling author, international consultant, and keynote speaker.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177