customer 
LeadSloth
FEBRUARY 17, 2010
Marketing is starting to see sales as a customer who demands high-quality leads. Customer Support. Often, Customer Support is in a separate department, and it’s seen as a cost center. Many of today’s customers interact with Social Media. Lead Intelligence. Conclusion.
LeadSloth
AUGUST 24, 2009
In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. Selling Simple Products. No Interesting Content. Lack of Expertise.
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LeadSloth
OCTOBER 26, 2010
Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Improve Lead Interaction with Good Segmentation.
LeadSloth
JULY 29, 2009
In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience.
LeadSloth
JANUARY 12, 2010
Scott Mersy , VP Marketing and Products, Genius.com. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Carlos Hidalgo , President, Annuitas Group. Kevin Joyce , CMO, Market2Lead. Maria Pergolino , Sr.
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