Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

DECEMBER 7, 2009

Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

Trends 100

Trends Paper Customer Surveys B2B Sales 100

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever. Build a simplified model of your customers’ world, the journey they take from problem to solution. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Now imagine the information customers are finding is yours. What stages do your buyers go through?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

MARCH 14, 2011

This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. What does this mean for B2B marketers selling cloud solutions and software as a service? disable premium features) version of the solution available in a self-service provisioning model and upsell later. Here is why.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

NOVEMBER 14, 2009

Or perhaps it is because the entry into a new market isn’t so much a deliberate decision as an opportunistic one – a step taken maybe because it seems like a good idea based on a few recently acquired new customers. Creating performance-based tactical programs for customer acquisition 7. A GTM plan is a powerful tool for four reasons.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100