eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors.

ABM 78

ABM Account Based Marketing Data Hygiene Gartner 78

eTrigue

FEBRUARY 2, 2022

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. But email marketing alone has significant disadvantages. In the end, the gains are worth it.

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

eTrigue

NOVEMBER 2, 2021

Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. They might say the same exact phrase 100 times a day to their customers, but when they say it to you, you feel most welcomed. Digital experiences are the same. Keep it light.

Email Marketing 78

Email Marketing Marketing Automation Services Trigger Marketing Lead Ranking 78