customer 
Digital B2B Marketing
JANUARY 31, 2012
Your Product or Service. Product and Service Readiness Similarly, sales cannot sell an offering that your are not ready to deliver on. Products that are released before they are fully tested, if sold, undermine the trust sales has developed with your customers. Your Sales Organization. New Releases.
Digital B2B Marketing
NOVEMBER 29, 2011
Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies.
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Digital B2B Marketing
NOVEMBER 29, 2011
Most B2B marketers are not providing pure commodity products, even in commodity markets. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies. I sat next to a gentleman on a flight who sells a commodity manufactured product to trucking companies.
Digital B2B Marketing
MAY 9, 2011
Underlying the content I saw a common thread: sales and marketing needs to serve prospective customers. Here is my view on how a service attitude towards prospective customers underlies three of the key messages from SiriusDecisions. Extend Alignment to Product Management and Development. Aligning Sales and Marketing.
Digital B2B Marketing
APRIL 17, 2013
At one end might be the experience someone has using your product or service as you intended. Content encapsulates your perspectives, advice or even elements of the customer experience. The Customer Experience. The actual customer experience is the ultimate experience but it reaches the fewest people. Not so fast.
Digital B2B Marketing
JUNE 16, 2011
How do you, as Michael said, “create communities of customer advocates and evangelists&# ? Your product and service must always exceed expectations. No one is excited to work with a company that merely meets their expectations, and you need more than just a customer. It is a great perspective. Please Market to Me!
Digital B2B Marketing
FEBRUARY 9, 2012
Thought Leadership Isn’t About You Marketing organizations are instinctively focused on their product, message and position. Real thought leadership needs to exist on its own, independent of your company and product. Thought leadership and “Product X is the fastest in its class” should never coexist in the same space.
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