Crimson Marketing

MARCH 25, 2015

Understanding the profiles and behaviors of your existing customers and anonymous potential buyers is mission critical marketing intelligence. What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

AUGUST 27, 2014

CMOs today are responsible for understanding who buyers are, what they need and then providing a community-oriented service that consistently delivers value to them throughout the lifetime of the relationship. . Sanjay Sarathy is the Chief Marketing Officer at Sumo Logic.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

DECEMBER 3, 2014

For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns. Paychex, a payroll and human resources service provider, was founded in 1971, long before anybody knew what Big Data was.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

AUGUST 6, 2013

Marketing can teach sales to have a deep understanding and empathy for the buyer as they proceed through the customer journey. Marketing uses metrics, data collection, and reporting tools at the brand level, and could very easily redirect these tools to collect information that is beneficial to sales. . Image: Courtesy of KW Commercial SA.

Marketing Mix 100

Marketing Mix Social Media Network Marketing Trust Marketing 100

Crimson Marketing

JULY 9, 2014

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Lithium software helps build trusted relationships with customers.

CMO 100

CMO Social Media Skype Brand Identity 100

Crimson Marketing

MARCH 3, 2015

Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product. Take one for the Team: Give away a super pricy Super Bowl commercial to one of your customers? That’s exactly what Intuit did.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

DECEMBER 3, 2013

Any field on your platform can be customized to fit your customer and partner relationship tracking needs. To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. CRM applications are capable of various functions.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

MARCH 19, 2015

.” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Product innovation (34%). “Quality, service and low prices—the most-cited priorities in August—fell or remained the same.”

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Crimson Marketing

MAY 1, 2015

” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. ” 2. . Search engines.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. He also shows how this centralized marketing system branches out in all of the company’s marketing channels. Digital Marketing Podcasts'

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

MARCH 22, 2013

In other words, marketing needs to take all the tools they are using to collect information about the company’s products and services, and the perceptions buyers and customers have about the company’s products and services, and the provide that information to sales. How Marketing Must Help.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

OCTOBER 15, 2015

“For many brands, social is the largest driver of new customer acquisitions and customer retention. “Legitimate customer concerns around your product or service should be addressed head-on and considered golden opportunities for education and for allowing your customer service to shine.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 21, 2013

An area that needs more focus is the partner relationship between vendors and customers. Look for a partner who is “able to support you efficiently and effectively… The right choice will mean a mutually beneficial partnership, while the wrong choice could mean disaster and a loss of customer trust.”

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. We get an insider’s look at Red Hat’s 360° marketing tactics, including lead scoring, customer profiling and getting Sales to understand how the buyer’s journey works. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

JULY 11, 2013

An active user isn’t someone who signed up for their services and disappeared. This leads me to my next point – Google+ circles, which enable you and your brand to market in a more intimate way to customers who are following that brand. Google+ is a product of Google ; where do you go when you want to find out information?

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

AUGUST 26, 2013

Production – How do you make it easy to produce? Think about the problem your potential customer has, and brainstorm how you can provide value through your content; then serve it up to them, thereby “owning that space.”. Pillar #2: Production. The trick is to get that content out of their heads; that is called “Production.”

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

OCTOBER 1, 2013

The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . You’ll not only increase the likelihood of a sale but help improve the customer experience overall.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . You’ll not only increase the likelihood of a sale but help improve the customer experience overall.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

MARCH 16, 2015

Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. But customers prefer to buy online now, right? 85% of customers prefer to buy in store & welcome marketing customized to their preferences Click To Tweet.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

OCTOBER 23, 2013

The key to marketing, and overall business, success is understanding your customer. Customer Retention. Customer Retention. You’re launching a new product; introducing a new service to your core offerings; targeting prospects and new customers. Customer Retention. Lead Generation.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

SEPTEMBER 18, 2013

No-hype is a tone-down style that engenders trust and builds rapport with ideal customers without resorting to gimmicks, threats or appeals to the worst in human nature. Inciting the customers frenzied desire to get something now, before a door of opportunity closes, is the essence of marketing. Team No-Hype.

Copywriting 100

Copywriting Ethics Stats Class 100

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100