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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

Cintell and the Customer Intelligence Institute today announced their partnership aimed at providing greater customer intelligence for building stronger customer relationships. The Customer Intelligence Institute’s approach to customer research fits perfectly with our mission and vision.”

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

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29 Ways to Use Your Personas

Cintell

Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. Create brand advocate personas to understand how to turn customers into evangelists. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer.

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A Guide to Optimizing Customer Communications

Cintell

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Driving strategy with intelligence.

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Habits of Customer-Centric Marketers: Q&A with Julie Carey

Cintell

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Julie Carey, Director of Product Marketing at ShapeUp.

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5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

As buyers change, organizations are working to stay on top of shifting trends and customer preferences. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. Be wary of segmentation hazards when doing your own research.

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