Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 3) Treat your content like a category.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. The Value of Serious Customer Research. The perception your brand and product offering creates.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. If the $42.3 But online is a big place.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 16, 2011

But when customers can abandon you for a competitor in a mouse click, it’s simply not enough. Winning companies are defined today not by their product and service offerings but by the manner in which they respond to the needs of their consumer. You have to be ready to act in a heartbeat. Now that’s cool.

Planning 100

Planning Paid Search Agency Budget Programs CMO 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

Here are three key takeaways from the webinar: Customer Centric? – How can you declare that you are customer centric if you don’t do Social Listening! ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Improved Customer Support.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

JANUARY 4, 2011

Want to know what customers really want from your product or service? – What if you could get customers to help you rank the ones that they would actually pay for? What if you could get customers to help you rank the ones that they would actually pay for? Why not play Product Box !

Planning 100

Planning Lead Scoring Lead Ranking Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping. Like many things in marketing, the solution lies in listening: listening to your customers, that is. Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MAY 22, 2013

Clearly Amazon and Wal-Mart have different product sets. They also don’t overlap 100% in target customer bases, and there are a bunch of other things that are fundamentally different about their models… But for the sake of oversimplification, let’s say that all Wal-Mart has to do to rise to ecommerce supremacy is up the online ante.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it. In some contexts emotions are considered bad.

Sample 100

Sample Advertising Agencies Social Media Opinions 100

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 The four P’s were created mainly to describe the ideal “marketing mix.”.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Buzz Marketing for Technology

JULY 28, 2010

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Let me explain ….

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

MARCH 9, 2011

If you can find, respond and delight those customers that speaks volumes for your customer service. After all customer service is the new PR and it also provides a great ROI! The problem is you have to always be listening to find them. And Boolean searches won’t help since you wont know what to search for.

Social Media 100

Social Media Media Marketing Management BtoB 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. The most effective salespeople know that they need to skillfully facilitate that meeting so the sales process doesn’t stall or slow down due to lack of internal customers’ alignment.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Imagine it is New Years Eve 2011, just 2 short. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Campaigns Digg Media 100

Buzz Marketing for Technology

SEPTEMBER 30, 2009

Social Media is having a big impact on Customer Service as evidenced by all the issues our teams are handling each week for Avaya. We see between 1000-2500 mentions of Avaya each week alone and engage with dozens of customers in any given week. This is very different than even 6 months ago.

Social Media 100

Social Media Web 2.0 Paid Search Agency Companies 100

Buzz Marketing for Technology

APRIL 4, 2013

What I’m talking about is giving consumers control, a tool that allows them to quickly and easily learn something about a specific product or service. This beta product offers an exciting peek into one vision of what might be in store for marketers and consumers alike. It’s nothing new. Whether you call it Web 3.0

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Everyday I provide support on the social web to customers.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JUNE 1, 2011

For B2B you certainly can use social data to optimize the effectiveness of your search spending by mining what words your ideal customers use to describe your products or services. Again easily done now with the reams of social data out there.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

JANUARY 14, 2009

For 15 years he was selling IT infrastructure products (mainly storage related; EMC, StorageTek, ADIC and Veritas) to commercial and Government customers nationwide. In 2004 he noticed customers were not relying as much on the VAR channel for information. EchoQuote was born.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

DECEMBER 15, 2009

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. The routing is key and having done this manually all year - it is just not a scalable model.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 7, 2009

For Example … Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Being the advocate for the customer and bringing everything the company does into focus around social.

CMO 100

CMO Web 2.0 Social Networks Social Media 100

Buzz Marketing for Technology

JULY 24, 2008

Customer Service. All Products. Customer Service. Jump to: Page Content , Site Navigation , Site Search , Current Issue. Archive and Back Issues. Subscriber Benefits. HBR Subscriber Alert. ADVERTISEMENT. July-August 2008. > > The Competitive Imperative of Learning. OPERATION NON SUPPORTED. Search the site.

Copyright 100

Copyright Custom Publishing Purchase Advertisements 100

Buzz Marketing for Technology

OCTOBER 19, 2011

The answer is always a bit different depending on the product or service. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. 1) Is there a market for your solution?

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain ….

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

JULY 10, 2008

Customer Service. Most executives believe that relentless execution—the efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and financial results. All Products. Customer Service. Archive and Back Issues.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Being the advocate for the customer and bringing everything the company does into focus around social.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Product companies will have a strong social approach to product development using Social Media. Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. Being the advocate for the customer and bringing everything the company does into focus around social.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

Long Tail Marketing 100

Long Tail Marketing Marketing Management Doubleclick Marketing Automation Services 100

Buzz Marketing for Technology

JUNE 27, 2008

Or, lets say someone logs a customer service call. But -- is this call part of a pattern of calls, either around this product, or from this customer? Is the customer still dissatisfied with us, even though we ostensibly fixed the problem? Did we design the product correctly? Now consider the "2.0"

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). What is the “value&# in our productivity equation?

Product 100

Product Blogger Terms and Conditions Copyright 100