B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services. We provide: Chief Marketing Officer (CMO) for Hire services. Marketing Audits. Marketing Plans.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. Whatever you call it, it’s what keeps your customer up at night. How do you find customer pain? How do you show empathy for your customers? You listen.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

DECEMBER 9, 2014

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Marketing Strategy marketing product launch startup'

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. You actually have a marketing budget. People buy based on their emotions.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. What research already exists about the product or service you are launching? How are your competitors positioned?

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”).

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

SEPTEMBER 18, 2015

You need to understand what value you provide to your customers and then leverage it. One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JANUARY 10, 2014

We’re out of time because our customers are out of time. This is a common problem with technology products. The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. The CIO job is to reduce risk and improve productivity while at the same time staying within budget. Therefore, a CIO’s decision to purchase your product or service is not made lightly.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

DECEMBER 30, 2013

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Who will buy your product or service? Who will influence the buyers of your product? Do you need help with your product or service launch?

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. What do our customers need? The good news is that it’s never too late.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 22, 2013

Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues. I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story!

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. The approach I learned was a consultative sell where we focused on knowing the customer, probing for pain points and then providing solutions to those pain points.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. How do you price your products? Cost-Basis Pricing. What works, what doesn’t?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MAY 3, 2012

Product how-to’s. Service what’s and why’s. (If If you sell services, don’t give away too many of your how-to’s). Company news with an explanation of what it means to employees, customers and the community. Interviews with customers, vendors, suppliers, employees and industry experts.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 2, 2013

On Cyber-Monday, there are other things of value to offer your customers and prospects. Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Run a marathon?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

OCTOBER 24, 2014

They provide others with jobs and add value through their products and services. One tip here – share the plans for and the actual campaigns with employees, and large size posters of the creative art for your lobby and include the images in emails such as your newsletter ( customers will see these, too. ).

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

DECEMBER 12, 2014

” It makes sense – you love your product, why wouldn’t everyone else? The ad he intended was a diagram of the product and its features. It all started because an assertive salesperson who needed to make their quota made a sales call to an inventor who wanted to believe his product would sell like hotcakes.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

APRIL 1, 2015

If you are a professional service provider, you should consider having both your name, title (what you do) and your headshot photo at the top of the email. ”) Take it one step further, and make your product name hyperlink to a product page on your website. Your brand should be prominently displayed at the top of the email.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 11, 2012

One way to lead in your marketplace is to know your customers need that they can’t get now. Another way to lead is to stay ahead of opportunities for your business and your industry, because sometimes your customers don’t know what they need. But look to customers and even non-customers to expand your markets.

B2B Marketing 100

B2B Marketing Marketing & Strategy B2B Paid Search Agency 100

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. I recommend that you invest in custom graphics for your page that integrate with your website and other marketing materials. And today over 750 million people spend time on Facebook.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

MARCH 27, 2012

Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects. Engage with customers, prospects, partners. Engagement increases customer intimacy. Is blogging worth it for B2B marketers?

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JANUARY 6, 2014

Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. 6 Ambient commerce , the practice of using sensors in products to automatically notifiy customers that it’s time for a replacement, service, spare parts, etc. #8

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

APRIL 28, 2014

Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Post updates about your company and share helpful content that you and others create that will help your target audience, clients and customers. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? Build a relationship with your customers? The more you understand your customers and prospective customers, the better you’ll be able to fit newsletter content to what they need. Provide news about your company and employees?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JUNE 1, 2011

There’s something your customers and prospects need – badly – and you have the solution. ” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you. .” Do you have a foot-in-the-door?

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 6, 2011

It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. What do their customers do on Facebook? Your industry?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JUNE 7, 2011

A good distinction between sales and marketing is that marketing makes your phone ring, your email in-box fill up and helps engage customers in the buying cycle. Sales closes deals.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2012

Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum! What’s your story?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100