Remove customer

Avitage

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Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.

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Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.

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Changing Your Sales Mindset

Avitage

This is a question I regularly ask B2B sales professionals, especially those with new customer acquisition responsibility (hunter), more than an account maintenance (farmer) role. But generally they sound like: “Persuading someone to buy my product or service.” I get all kinds of answers.

B2B Sales 120
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Conversation Support Competency for Content Strategy

Avitage

Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams.

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Shift from Repository to Content, Communication and Collaboration Ecosystem

Avitage

We have identified a solvable challenge that immediately improves productivity, efficiency, and, most of all, business outcomes. Think about the customer-facing, content-using groups across your organization: in marketing and sales of course, but also customer service, training and HR (talent acquisition).

Content 120
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Content Is A Strategic Imperative for B2B Selling Organizations

Avitage

This is why we say: Content is a strategic imperative.

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New Criteria for Video

Avitage

These are increasingly longer form videos used for e-learning, marketing, customer service and even sales. We find it useful to think in three broad quality categories. Voice-over animated graphics, images and even video elements are typical of this category. This two minute video explains how this new category is important.