Executives don’t care about your product or service, they care about their own corporate and personal goals. While sales to these executives generally represent the largest opportunities, very few companies are able to equate their services offerings to the goals and strategies that the C-Suite is looking to solve. Far too often, I see companies sending product messages to the C-Suite. These can involve core functions such as manufacturing, sales, marketing, operations, and customer service. This just does not work. Suite. Middle Management. MORE >>

Understand Your Customers. Understanding your customers is essential to establishing and maintaining relationships that deliver returning revenue as well as up-sell and cross-sell business. The best way to get to know your customers? Follow your customers on social media so you’re the first to congratulate them on a business development. Create a Vibrant Customer Relations Team. motivated and committed customer relations team is pivotal to management of customer. Not every customer service request requires personal assistance. MORE >>

Customer service is a growing application of social media for B2B companies. In many organizations, social media started with marketing or communications department, and as they began monitoring for brand mentions, they quickly discovered they were intermediaries between the customer and the customer service department. If you have not yet brought your customer service reps into the realm of social media, it is time. Are you working in real time and these questions need to get to the customer service reps immediately? MORE >>

Online customer communities are everywhere -- you just have to look for them -- sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. By way of definition, when we say "online customer communities," we mean an interactive, often gated, website that a company sets up for customers to collaborate on topics of mutual interest. world, but are not, by definition, online customer communities. Online Communities B2B customer communitiesSaaS4Channel.nl MORE >>

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content. By default, many engineering services companies resort to bragging about themselves on their Websites. The content from one of his slides summarized nicely what it means to market engineering services. Moore MORE >>