customer sales Product Related Topics 
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.
KoMarketing Associates
MARCH 2, 2021
Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. Marketers and The Potential of Existing Customers.
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Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Sell solutions by finding customer pain points, empathizing with them, sharing excellent problem-solving content, and using smart CTAs. Originally, Kodak had it right.
Marketing Insider Group
JULY 1, 2020
As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. According to CSO Insights, 54.9%
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).
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Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Why is sales coaching important?
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In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 7 tactical worksheets to help you start integrating customer-power into each of your departments.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Come away with actionable insights for your entire sales cycle.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
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Because of this, selling your product or service to a government agency can be a great way to increase profits. However, there are key differences between selling to a customer or business and selling to the government. A government buyer also offers consistency, at least for the duration of your contract.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
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Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts. Fewer bidders mean a greater chance of winning!
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