Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Allocadia

MARCH 30, 2021

Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. They were able to achieve this using the Allocadia IDs as a marker.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

markempa

AUGUST 8, 2016

What’s the impact are your marketing investments making on sales productivity? What’s your return on your marketing investment (ROMI)? How many and what percentage of your new customers are marketing generated (i.e. what customers started via a marketing lead). what customers started via a marketing lead).

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Allocadia

MAY 3, 2019

We’re excited that today we were able to announce the incredible momentum we’re seeing in our customer base. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital, and Hitachi Vantara Corp., More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital, and Hitachi Vantara Corp.,

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Bionic

FEBRUARY 23, 2023

Some examples of media plan identifiers are: Placement ID Campaign ID Advertiser ID Vendor ID Program ID Product ID Channel ID Creative ID Identifiers are ideally integers or short codes (e.g., To leverage industry data, you’ll need access to a directory of industry standard identifiers, such as vendor ID, program ID, and product ID.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Martech Advisor

NOVEMBER 25, 2019

Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Customer Experience Matrix

JANUARY 25, 2007

Aberdeen Group recently released “Creating a Customer-Centric Marketing Organization” available here (registration required). It was designed to identify the marketing practices of best-in-class customer-centric companies and to determine whether those companies actually report better results. Of course, the devil is in the details.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Valasys

JUNE 12, 2019

Following are five ways AI can add value to B2B marketing: 1) Predicting Potential Customers: Once the B2B marketers plan to target a specific persona, they launch their targeting campaigns for generating leads. However, not all the customers who view the website of a company might actually be interested in availing of a product or a service.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

MARCH 12, 2020

MBA introspects the products that the customers tend to purchase together. The information is then processed to decide which products can be cross-sold and hence, must be promoted together. The data from Market Basket Analysis can be extracted to establish an interesting association between products from the data point.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Vision Edge Marketing

MARCH 28, 2012

Kotler suggests that achieving profitable revenue growth is derived from finding, keeping and growing profitable customers. What company doesn’t want to see market share, customer lifetime value and equity continue to improve over time? Most every company wants to retain its customers and increase their lifetime value.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Customer Experience Matrix

MAY 17, 2007

I had truly intended to give lifetime value a rest, but then an email arrived from Aberdeen Group asking me to participate in one of their surveys on “customer value management”. Specifically, the Best-in-Class are more than twice as likely to achieve a greater than 15% improvement in annual customer retention rates.

Studies 120

Studies ROMI Class Click Rate 120

Valasys

OCTOBER 9, 2019

The results of the evaluation for the Account-Based Marketing vendors were based on feedback from customers as well as vendors as well on publicly assessable pieces of information, analysts’ point of view & triangulation. The remainder of 40% of the evaluation results was based on analysts ‘ opinions.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites. About Netline.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 18, 2019

While 60% customers search local information about businesses on their mobile devices. Customers are targeted based on their GPS, Bluetooth & Beacons. Customers are targeted based on their GPS, Bluetooth & Beacons. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors. can be used to track email correspondence.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

DemandBase

OCTOBER 10, 2018

ABM isn’t just a technology purchase, it’s a strategic paradigm shift that will overhaul how all the key stakeholders within your organization think about winning new business, as well as retaining and growing customer relationships. Here’s a simple example. BUT … build up extra marketing activities around these events.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

SEPTEMBER 19, 2019

Leads Generated : It is the number of prospective customers that are acquired via LinkedIn advertising campaigns. These Social Media KPIs are a direct measurement of the number of potential customers acquired by the marketing endeavors on LinkedIn. In general, a lower CPA may be associated with a higher ROI.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

MARCH 25, 2020

The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Depending on the vital data points required, marketers can prepare the customized documents to capture several details of the prospects. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 All of these examples needed consumers to make customize the message and make it their own then spread it virally.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JUNE 24, 2019

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: .

Mobile Marketing 65

Mobile Marketing Social Marketing B2B Marketing Marketing Strategy 65

Valasys

JULY 26, 2019

Appending Full Marketing Records : The current customer database of a company can be polished by appending full marketing records to it. Stephen Oachs, CEO of KickFire, acknowledged that B2B organizations depend heavily on accurate firmographic information to accelerate their account-based marketing & sales endeavors.

API 40

API SIC Paid Search Agency Optimization 40

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. It also tells your potential customers why they should choose you. Create better content, faster.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Televerde

NOVEMBER 3, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Analytics 59

Analytics Planning Enterprise Management Work Management 59

Valasys

AUGUST 23, 2019

LinkedIn claims that this easy-to-use resource would equip the marketers to consolidate their multichannel & social media marketing strategies towards a better return on their marketing investments (ROMI) – delving into the comprehensive insights concerning audiences & specific niches within an industry.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. Proving ROMI and Dealing With "Dirty" Data. Every HubSpot team uses Excel in one way or another.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Content Marketing Institute

APRIL 23, 2018

From there, you may want to conduct a full content audit – a qualitative evaluation of your inventoried content – to assess your existing content against your customer needs and your strategic objectives. Enhanced brand awareness or sentiment among potential customers? A greater share of voice among your competitors?

Lead Ranking 108

Lead Ranking Lead Scoring Enterprise Management Template 108

Valasys

JULY 29, 2019

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

Analytics 49

Analytics Marketing AI Work Management Marketing Management 49

ClearVoice

APRIL 17, 2019

Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest. It tells your potential customers why to choose you. What does your brand or product aim to do better than any of its competitors?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86