KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. of customers have made it a top priority to develop a trusting relationship with marketers over the next 12 months. This is compared to 21.3%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Sell solutions by finding customer pain points, empathizing with them, sharing excellent problem-solving content, and using smart CTAs. Originally, Kodak had it right.

Product 222

Product Lead Ranking Fulfillment Amazon 222

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. marketing program?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Marketing Management 123

Marketing Management Personalization Touchpoints Word of Mouth 123

Salesforce Marketing Cloud

MARCH 28, 2023

For all the talk over many years about the importance of customer experience, customers are more fed up than ever with the service companies provide. But generative AI promises to change everything about how brands interact with customers. The customer view What’s missing from the customer experience?

Generation 98

Generation Work Management Lock-In Marketing Management 98

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. In this article, you will learn how to collect and use big data to strengthen customer service.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Sprout Social

JUNE 2, 2021

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months. That’s why more than 3.1

Ideal Customer Profiles 128

Ideal Customer Profiles Enterprise Management Ad Building API 128

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 122

Customer Satisfaction Work Management Marketing Management Paid Search Agency 122

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .

Service 83

Service Product Customer Satisfaction Trust Marketing 83

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Only B2B

APRIL 17, 2024

Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 99

Work Management Marketing Management Product Differentiation 99

SendX

MARCH 7, 2024

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase. This method focuses on building relationships with leads through targeted content that addresses their specific needs and interests at each stage of their customer journey.

Campaigns 356

Campaigns Top of Funnel Purchase Contacts 356

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Vision Edge Marketing

APRIL 12, 2022

All of these Software as a Service (SaaS) solutions have one thing common. They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 112

Work Management Marketing Management Software Product 112

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. For the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the businesses that they are supporting.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. Your business profile also allows public reviews and a Q&A option to interact with customers and prospects.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

BenchmarkONE

JUNE 23, 2021

We’ll outline what support automation is and how can it sustain customer relationships? Support automation is a way of fixing your customers’ problems automatically. It’s providing service support without the limitations of office hours. Some customer service tasks are repetitive. It’s streamlined.

Paid Search Agency 53

Paid Search Agency Automation Marketing Automation Services Work Management 53

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

ClearVoice

AUGUST 1, 2022

Perhaps the worst thing a business or organization can do is develop a social media presence and then ignore all the followers and customers who want to engage with you. Your customers want to converse with you. Here are nine recommendations to follow to help you improve your social media and customer relations goals.

Social Media 52

Social Media Ideal Customer Profiles Media Ad Building 52

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Salesforce Marketing Cloud

JUNE 15, 2022

Wow your customers wherever they are. With Salesforce’s NFT Cloud pilot, businesses can create deeper loyalty with customers and their community while setting up secure marketplaces. Products are no longer sold just in the physical world. Create a real-life product extension like Louis Vuitton’s seal of authenticity.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. However, questions remain about its longevity and effectiveness.

Product 65

Product Ad Building FAQ Communities 65

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. And this is not about cutting salaries or layoffs.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Content Standard

JUNE 3, 2022

But there’s one simple truth that remains steadfast, no matter how volatile and complex and overengineered the world of marketing gets: Marketing is about building a relationship with your customers. Great marketers know how to create great relationships. It’s no surprise given today’s operating environment.

Content 98

Content Differentiation Communities Newsletter 98

Salesforce Marketing Cloud

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Salesforce Marketing Cloud

FEBRUARY 9, 2023

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. Often, to manage the case load, agents will simultaneously work on multiple customers’ issues at once while waiting for data from legacy systems to load.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Liveintent

JANUARY 28, 2022

Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Zoominfo

OCTOBER 5, 2021

Scenario When you sell a product that has a usage revenue model — something that runs out over time — you should automate an upsell play to resupply your client’s inventory and maintain the account. Trigger Customer is close to using all credits Action Email to upsell and continue the relationship

Product 100

Product Campaigns Zoominfo Automation 100