Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. It’s that McDonald’s Happy Meal promoting the latest blockbuster hit. Monster, Skittles, Toyota, and NASCAR are all promoting themselves simultaneously.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Source: Pixabay. Know your target audience.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

DECEMBER 31, 2020

But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think. Point of Sale Promotions.

Promotion 254

Promotion POS Business Paid Search Agency 254

SendX

MAY 18, 2020

Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. It’s not as simple as buying a list of email addresses and spamming them with promotional emails everyday. Then, you need to develop a relationship with your potential customer. At a minimum, send three emails.

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Guest post by Natasha Lane.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail. Apple’s product launch email.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Biznology

FEBRUARY 15, 2017

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

Hubspot

APRIL 22, 2019

If you're interested in exploring how Pinterest advertising can help you attract customers, keep reading. With over 250 million users , Pinterest is a great place for businesses to advertise products. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest. Promoted Pins.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

Top Rank Marketing

DECEMBER 20, 2023

This gave me a great opportunity to reimagine how marketers can re-position Pinterest for optimal promotional success. Encourage it, engage with it, and re-pin USG posts to help share your brand’s products. Why Pinterest? When you pin, it’s a best practice to include a link back to the source. Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Marketing Insider Group

JUNE 23, 2021

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Have a Production Plan. Before you begin filming, you need to have a thoroughly developed production plan. Source: Wistia.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 102

Work Management Marketing Management Product Differentiation 102

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 141

Promotion Examples Landing Pages Click Rate 141

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. The result?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SmartBug Media

JULY 5, 2023

Your e-commerce website is your brand’s digital storefront and the first impression you give potential customers. When it comes to an effective product page that converts , details are key. We put together a comprehensive checklist for crafting the perfect product page for your e-commerce website to do just that!

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Navigate the Channel

AUGUST 29, 2023

Drive Sales Promotion Results by Marketing to Your Sales Team Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor does it hinge on the theme. B2B sales promotion success relies on sales team support, not just prizes or themes.

Promotion 65

Promotion Top of Funnel B2B Sales FAQ 65

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 107

Marketing AI Work Management Marketing Management B2B Thought Leadership 107

Contently

MARCH 25, 2021

88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional. Salesforce has dozens of webinars about how it uses its own products. The post Don’t Publish a Press Release.

Press 188

Press Product Case Study Case Studies 188

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. That’s why it’s so vital to collect customer feedback. What Is Customer Feedback?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 106

Social Media Ideal Customer Profiles Media Customer Satisfaction 106

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. Marketers can use this data to deploy targeted campaigns and strategies, increasing profitability for every customer. How leading brands use Net Promoter Score data to rethink their campaigns. The answer is not so simple.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

Anyword

MARCH 11, 2022

We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. We’ve made a tool to make it even easier for you to get the opens and conversions you need, increase awareness, boost revenue, and improve customer loyalty for your business.

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Scoop.it

JANUARY 12, 2023

In this post, we’ll discuss some of the most effective ways to promote your brand to make all these happen. To start promoting your brand on Facebook , the first thing you need to do is signup for a business page on FB. It’s to be noted that more visibility means better promotion of your products. Offer Customer Service.

Promotion 86

Promotion Facebook Tips Brand Identity 86