Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

OCTOBER 14, 2015

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

OCTOBER 31, 2012

What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What are the truly important benefits that will make your customers’ lives easier?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

MARCH 28, 2012

For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

APRIL 24, 2013

While a business may have many products and service offerings, and maybe several different buyer personas, it generally provides unique solutions to customers’ problems. And your customers could be anyone with a pulse… Case in point… I’m a psychologist who makes a living writing for executive coaches.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Phony Testimonials and Dumb Social Proof.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

OCTOBER 30, 2013

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. Check out their services and portfolio to see if they might be able to create a short animated video that can spotlight your products and services.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

NOVEMBER 28, 2012

There’s no better way to attract new customers than with a clever graphic. If you’ve got a great product for instance, you can explain some of its main features in a graphic. You can’t really review a product using an infographic, for instance. This post even, would not work as an infographic.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Ask your audience for their top 3 tips for … (insert a common problem your customers have).

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

MARCH 7, 2012

Recommendations are similar to testimonials of your good name, good product(s), or expertise. A good place to find contacts that will give you outstanding recommendations are your satisfied customers. Go through your customer base and connect with everyone who has purchased your products; multiple sales recipients are better.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

FEBRUARY 27, 2013

Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

SEPTEMBER 24, 2011

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. How well do you know your customers’ challenges and problems? Good stuff. Know your target audience. The stronger your online writing will be.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Start everything you write online with a focus on customers and the problems that you can solve for them. Content should be focused on readers, not you and your business.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? My foot is narrow and bony.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JUNE 4, 2014

Your content needs to be customer-focused. And, of course, tell them how your products and services can contribute. A visual story is even better, which is why videos work well online. And, since the subconscious brain is always on alert for danger or pleasure, your content must be strong, and novel. The brain is self-centered.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. If you’re interested in learning more about the brain from a marketer’s viewpoint, I recommend The Buying Brain and Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brains. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

APRIL 6, 2016

Excellent products and services that deliver much more than expected, worth the price. At the other end of the list would be a customized white paper. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. They don’t care about your products so much as what they will do for them. This is a marketing question. This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

DECEMBER 16, 2010

Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? Are you converting readers to customers? . I am an affiliate for these companies because I use their products and believe in them. Is it easy to download free offers?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. How well do you know your customers’ challenges and problems? Know your target audience. The stronger your online writing will be.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Buyers no longer go directly to vendors for information on products.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 25, 2011

There exists: A shift away from focusing on your products and services (what you know well). A shift towards the reader/customer and their needs (what you may not know very well). But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

DECEMBER 2, 2015

When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. When you do reference your local customs and holidays, show your readers you are aware of them being in other parts of the world.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Online Persuasion: Seeing Through the Eyes of Your Customers. Clients can’t want what they can’t imagine or picture on an emotional level. Tweet This!

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

Her blueprint for creating simple copy that works to market your products and services is clear. is to make a list of all the benefits of your products and services to clients. Publish a page or post or newsletter addressing every aspect of the problems your customers face. There’s a reason it’s organized this way.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

SEPTEMBER 30, 2011

is a great opportunity to address the challenges your readers and potential customers face. Inspired by Maria Velosa’s Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services. What is different now? What should you do now?

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

OCTOBER 7, 2010

How do we stand out from the amazing barrage of sensory stimuli to be the one product or brand that makes sense and is embraced by the brain? More importantly, how do we start treating our customers as the smart, evolved people they are? Online Persuasion: Seeing Through the Eyes of Your Customers.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

MAY 16, 2011

And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 11, 2010

And it has a much higher Q-Score than Ronald McDonald and the Energizer Bunny… Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. Tweet This!

Personalization 100

Personalization Content Marketing Brand Identity Branding 100