| | | Ad Your Comment Here | |  Customer + Product | 21 articles |
| Page 1 of 1 | Previous | Next | | | AD YOUR COMMENT HERE AUGUST 9, 2010  5 Tips for Selling the Value of Social Media Inside Your Company “We want our customers coming to our website for information about us, not Facebook.&#. “What if a customer posts something negative about our company or product? Does the salesperson fear that their value will be eroded if customers can post questions online and any employee in the company can answer? Find her on Twitter and LinkedIn. You’re not alone. | | | | | |
| AD YOUR COMMENT HERE MAY 7, 2013 Steve Nicholls on Social Media as a Crucial Component for Success In a business context, interchange via all these applications can take place between the company and its customers, between customers themselves but also within a company and finally, within a business-to-business environment as well. Social media improves communication between any two or more parts of a business: between employees, between staff and customers or between upper and lower staff. Third, social media allows managers to tap into communities where prospects – such as customers, freelancers, business connections, etc. can be found or created. | | AD YOUR COMMENT HERE JANUARY 22, 2013  Social Media ROI [Video] Social proof that a product or brand is worth purchasing 2. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Example: • Infusionsoft reduced their customer service staff by two-thirds while increasing their customer satisfaction by 10 percent. Transcript (Courtesy of Ignite Social Media). | AD YOUR COMMENT HERE DECEMBER 31, 2011 Top 9 OSG posts on social media marketing and content production for 2011 Toolkit Bernie Fine best buy Customer relationship management person-brand Personal branding Personal Relationship Management PRM Social CRM social mediaWell, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value. | | | | | | | |
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AD YOUR COMMENT HERE | THURSDAY, JUNE 30, 2011 78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success
66% of executives believe that social applications for business represent a fundamental shift in how work will get done and how companies will engage with customers. 62% of executives cite the potential to achieve “better customer loyalty and service levels&# and 57% anticipate “increased revenue or sales&# as a result of implementing a Social Business strategy. 92% of executives and 82% of millennials believe that work-related web-based apps greatly or somewhat increased their productivity. We’ve highlighted many of the key findings of the report below. MORE >> -
AD YOUR COMMENT HERE | MONDAY, AUGUST 22, 2011  Driving Business Value with Social Marketing: eBook on the Social Funnel
Monitor Social Conversations: Monitoring social conversations involves knowing what people are saying about your product and brand, both good and bad. As part of a 2010 Awareness survey of 300+ brands, 78% of respondents identify and respond to customer service issues; 64% identify individuals looking for their product or services; 38% identify individuals who influence sales of their product/service; 17% identify behaviors associated with people who are likely to buy their product or service. You can’t be there one day and gone the next! MORE >> -
AD YOUR COMMENT HERE | MONDAY, MARCH 5, 2012  Other Side Group at #SXSW – What is Entrepreneurship? #SXSW
She is Founder & Chair of Other Side Group , a social media marketing and content production firm that has a sweet spot for writing. She specializes in social media marketing, content production and entrepreneurship and works diligently and passionately for issues around women in technology and entrepreneurship. Dohring is an expert in incubating and developing products and services and go to market distribution strategies for consumer brands that have social innovation at their core. I’ll be speaking at SXSW this year, please come say hello! Or Are They? MORE >> -
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011  [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri. The right question is “How am I going to deepen my relationship with customers and employees and deepen the conversation that goes on where they are?&# Right now social networks are an important part of the answer.&#. “Twelpforce makes us more valuable and connected to our customers, and that’s the only sustainable way of building customer loyalty over time. That’s the key point: You can’t just dabble in social media. MORE >> -
AD YOUR COMMENT HERE | TUESDAY, JULY 13, 2010  Emotional Brand – it’s also important
Then, it was a uni-directional connection, and generally the emotions were connected to how people felt about product or service performance or how your advertising campaign made them feel. Now you have a bi-directional relationship with your customer, the emotional connection to your brand is more than liking your products. Zappos has been able to develop strong and positive relationships not only with existing customers, but with non-existing ones as well (many of whom I’d be willing to bet are now loyal Zappos users). Emotional Brand. Spot on. Motrin. MORE >>
- The Voice Brand Component [Post Resurrection] AD YOUR COMMENT HERE | FRIDAY, DECEMBER 10, 2010
- Foursquare’s Got It Goin’ On AD YOUR COMMENT HERE | TUESDAY, JULY 12, 2011
- Ad Your Comment Here - Untitled Article AD YOUR COMMENT HERE | SATURDAY, JUNE 30, 2012
- How to Effectively Market Your Excellent Customer Service AD YOUR COMMENT HERE | FRIDAY, MARCH 26, 2010
- SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media AD YOUR COMMENT HERE | WEDNESDAY, AUGUST 17, 2011
- Interview: Content Production with Vanessa Rhinesmith – Part I AD YOUR COMMENT HERE | TUESDAY, MAY 4, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part II AD YOUR COMMENT HERE | THURSDAY, MAY 6, 2010
- How to Effectively Market Your Excellent Customer Service AD YOUR COMMENT HERE | FRIDAY, MARCH 26, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part I AD YOUR COMMENT HERE | TUESDAY, MAY 4, 2010
- Interview: Content Production with Vanessa Rhinesmith – Part II AD YOUR COMMENT HERE | THURSDAY, MAY 6, 2010
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