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How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Websites With More Content Generate More Customers [New Infographic] (hubspot.com). content production Infographics blogging content marketing infographic revenue ROI social media ROIWe do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible.

Steve Nicholls on Social Media as a Crucial Component for Success

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In a business context, interchange via all these applications can take place between the company and its customers, between customers themselves but also within a company and finally, within a business-to-business environment as well. Social media improves communication between any two or more parts of a business: between employees, between staff and customers or between upper and lower staff. Third, social media allows managers to tap into communities where prospects – such as customers, freelancers, business connections, etc. – can be found or created.

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Business to Business content production B2B content marketing Marketing MarketingProfs

Social Media ROI [Video]

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Social proof that a product or brand is worth purchasing 2. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Example: • Infusionsoft reduced their customer service staff by two-thirds while increasing their customer satisfaction by 10 percent. Transcript (Courtesy of Ignite Social Media).

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Foursquare’s Got It Goin’ On

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In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  The coolest thing about this whole Foursquare sensation is the fact that businesses are gaining more customers and patrons are getting stellar deals all by simply checking in to where they are.

The Voice Brand Component [Post Resurrection]

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. Branding content production Brand Content Marketing Mitch Joel social media Voice BrandThis was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Engage.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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Monitor Social Conversations: Monitoring social conversations involves knowing what people are saying about your product and brand, both good and bad. Jason Falls, Principal Social Media Explorer says “To understand how to produce valuable content, talk to 20 or 30 of your best customers. Smart companies understand what their potential customers are searching on.”

SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media

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Description: The customer ISN’T always right. You want to love your fans (customers, commenters, activists) but sometimes they don’t deserve it. The same is true for the social-media-enabled communities we count on to buy our products and promote our causes. Have no pity for the jerks who got tossed: the rest of us are better off for it. TO VOTE, GO HERE !

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Ad Your Comment Here - Untitled Article

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And it better be good talking because it matters a lot more to customers.  It should be considered as strong an influencer as your logo, your tagline, or your product quality. Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. when it comes to brand identity, I learned a long time ago that consistency is the secret to success. 

Interview: Content Production with Vanessa Rhinesmith – Part I

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little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production.  How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  Content production should compliment several predetermined strategies, including organizational and marketing strategies.  Vanessa Rhinesmith.

Interview: Content Production with Vanessa Rhinesmith – Part I

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little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production.  How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  Content production should compliment several predetermined strategies, including organizational and marketing strategies.  Vanessa Rhinesmith.

Interview: Content Production with Vanessa Rhinesmith – Part II

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This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  Detailed outlines, brainstorming and production iterations are done online via Backpack or more organically in a notebook. For clients, I always keep in mind that people work differently.  It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them.  The amount of people involved in content production also has to be taken into consideration.  Listen to your customers.

Interview: Content Production with Vanessa Rhinesmith – Part II

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This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  Detailed outlines, brainstorming and production iterations are done online via Backpack or more organically in a notebook. For clients, I always keep in mind that people work differently.  It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them.  The amount of people involved in content production also has to be taken into consideration.  Listen to your customers.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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She is Founder & Chair of Other Side Group , a social media marketing and content production firm that has a sweet spot for writing. She specializes in social media marketing, content production and entrepreneurship and works diligently and passionately for issues around women in technology and entrepreneurship. I’ll be speaking at SXSW this year, please come say hello!

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They don’t know how to market it – or not market it -  to potential customers or new business.  One of the biggest things is that they forget that the reason the customers above can say this about them is that they’ve experienced it, they haven’t been told.  They’ve got excellent customer service!  I’m in!”.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They don’t know how to market it – or not market it -  to potential customers or new business.  One of the biggest things is that they forget that the reason the customers above can say this about them is that they’ve experienced it, they haven’t been told.  They’ve got excellent customer service!  I’m in!”.

5 Tips for Selling the Value of Social Media Inside Your Company

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“We want our customers coming to our website for information about us, not Facebook.&#. “What if a customer posts something negative about our company or product? Does the salesperson fear that their value will be eroded if customers can post questions online and any employee in the company can answer? Find her on Twitter and LinkedIn. You’re not alone.

Emotional Brand – it’s also important

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Then, it was a uni-directional connection, and generally the emotions were connected to how people felt about product or service performance or how your advertising campaign made them feel.  Customer Service Excellence – Lecture 3 (slideshare.net). Closely related is the idea of your Emotional Brand. But now it’s different than what it meant 15 years ago.  Spot on. Motrin. 

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy? Understand what really matters to your customer.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. Quotes. Value.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.   The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Confusion by Adam Gale. Professions. Roles. Firmographics.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Blogging.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Need some examples?

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.  Thus, inundating customers with non-relevant content.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

How to reach your customers at work or at home

Biznology

Have you ever wished you knew more about the consumer side of your business customers? Offer business people consumer products based on their work status. Stirista used a menu of about 20 keywords—cycling, exercise, softball, and others—to identify likely prospects, and email them with a message about the importance of weight as a part of employee health and productivity.

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3 Powerful Hidden Benefits of Customer Reviews

Influitive b2b

In a webinar with  Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding  customer reviews  into your campaigns and processes.  . Every new online review is another chance for someone to discover your product—whether it’s a blog post, an Amazon-style testimonial or a tweet. Here’s a tip: don’t.

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A CommunicationsAre you prepared? While most business leaders admit the. read more.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  State Of B2B Customer Experience Is Unhealthy. by Creative Stall.