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How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Websites With More Content Generate More Customers [New Infographic] (hubspot.com). content production Infographics blogging content marketing infographic revenue ROI social media ROIWe do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible.

Steve Nicholls on Social Media as a Crucial Component for Success

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In a business context, interchange via all these applications can take place between the company and its customers, between customers themselves but also within a company and finally, within a business-to-business environment as well. Social media improves communication between any two or more parts of a business: between employees, between staff and customers or between upper and lower staff. Third, social media allows managers to tap into communities where prospects – such as customers, freelancers, business connections, etc. – can be found or created.

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MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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A study released last month by MarketingProfs  and the Content Marketing Institute  highlights some significant numbers in the area of content marketing for the B2B industry.  In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Business to Business content production B2B content marketing Marketing MarketingProfs

Social Media ROI [Video]

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Social proof that a product or brand is worth purchasing 2. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. Example: • Infusionsoft reduced their customer service staff by two-thirds while increasing their customer satisfaction by 10 percent. Transcript (Courtesy of Ignite Social Media).

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Foursquare’s Got It Goin’ On

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In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat.  The coolest thing about this whole Foursquare sensation is the fact that businesses are gaining more customers and patrons are getting stellar deals all by simply checking in to where they are.

The Voice Brand Component [Post Resurrection]

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. Branding content production Brand Content Marketing Mitch Joel social media Voice BrandThis was a post that we originally put up this summer.  We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Engage.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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Monitor Social Conversations: Monitoring social conversations involves knowing what people are saying about your product and brand, both good and bad. Jason Falls, Principal Social Media Explorer says “To understand how to produce valuable content, talk to 20 or 30 of your best customers. Smart companies understand what their potential customers are searching on.”

SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media

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Description: The customer ISN’T always right. You want to love your fans (customers, commenters, activists) but sometimes they don’t deserve it. The same is true for the social-media-enabled communities we count on to buy our products and promote our causes. Have no pity for the jerks who got tossed: the rest of us are better off for it. TO VOTE, GO HERE !

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Ad Your Comment Here - Untitled Article

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And it better be good talking because it matters a lot more to customers.  It should be considered as strong an influencer as your logo, your tagline, or your product quality. Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. when it comes to brand identity, I learned a long time ago that consistency is the secret to success. 

Interview: Content Production with Vanessa Rhinesmith – Part I

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little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production.  How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  Content production should compliment several predetermined strategies, including organizational and marketing strategies.  Vanessa Rhinesmith.

Interview: Content Production with Vanessa Rhinesmith – Part I

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little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production.  How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture.  Content production should compliment several predetermined strategies, including organizational and marketing strategies.  Vanessa Rhinesmith.

Interview: Content Production with Vanessa Rhinesmith – Part II

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This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  Detailed outlines, brainstorming and production iterations are done online via Backpack or more organically in a notebook. For clients, I always keep in mind that people work differently.  It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them.  The amount of people involved in content production also has to be taken into consideration.  Listen to your customers.

Interview: Content Production with Vanessa Rhinesmith – Part II

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This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  Detailed outlines, brainstorming and production iterations are done online via Backpack or more organically in a notebook. For clients, I always keep in mind that people work differently.  It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them.  The amount of people involved in content production also has to be taken into consideration.  Listen to your customers.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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She is Founder & Chair of Other Side Group , a social media marketing and content production firm that has a sweet spot for writing. She specializes in social media marketing, content production and entrepreneurship and works diligently and passionately for issues around women in technology and entrepreneurship. I’ll be speaking at SXSW this year, please come say hello!

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They don’t know how to market it – or not market it -  to potential customers or new business.  One of the biggest things is that they forget that the reason the customers above can say this about them is that they’ve experienced it, they haven’t been told.  They’ve got excellent customer service!  I’m in!”.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service.  No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough.  They don’t know how to market it – or not market it -  to potential customers or new business.  One of the biggest things is that they forget that the reason the customers above can say this about them is that they’ve experienced it, they haven’t been told.  They’ve got excellent customer service!  I’m in!”.

5 Tips for Selling the Value of Social Media Inside Your Company

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“We want our customers coming to our website for information about us, not Facebook.&#. “What if a customer posts something negative about our company or product? Does the salesperson fear that their value will be eroded if customers can post questions online and any employee in the company can answer? Find her on Twitter and LinkedIn. You’re not alone.

Emotional Brand – it’s also important

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Then, it was a uni-directional connection, and generally the emotions were connected to how people felt about product or service performance or how your advertising campaign made them feel.  Customer Service Excellence – Lecture 3 (slideshare.net). Closely related is the idea of your Emotional Brand. But now it’s different than what it meant 15 years ago.  Spot on. Motrin. 

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.   The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Confusion by Adam Gale. Professions. Roles. Firmographics.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

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4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research.  According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers.  Thus, inundating customers with non-relevant content.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”.

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

We didn’t want a lot of fanfare, but we knew it was time to deliver our customers something new and valuable.The previous site had been fairly stagnant for a while, and our product and story had evolved so much that it was time to revisit, readjust, and put our best foot forward so we could deliver to our customers what they deserved: something exceptional. Pre-Production.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

Use Buyer Persona Research To Improve B2B Customer Experience

Tony Zambito

Customer experience has been and will continue to be one of the major influences on how buyers make choices.  Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another.  State Of B2B Customer Experience Is Unhealthy. by Creative Stall.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services? Marketing Implementation b2b customer marketing

How to Turn Your Workspace Into a Den of Productivity

Hubspot

When it comes to improving productivity in the workplace, much of the advice we hear centers around the mindset or motivation of the individual in question -- advice like " You need to set goals for yourself," or "You need to focus on your passion," or "You need to meticulously plan every portion of your day down to the millisecond.". Productivity Office Life Daily TOFUAs Dr. B.J.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Customers. Herein lies the opportunity.

How to Become a More Productive Writer: 7 Helpful Tips

Hubspot

How to Become a More Productive Writer: 7 Helpful Tips. 1) Find the right tools. My immediate goal was to help shape my productivity and measure my writing. To measure my productivity, I started using a time management tool called RescueTime. I do all of my writing in Google Docs and RescueTime gives me a weekly report of the amount of hours I’ve spent using Google Docs.

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. If you're at the office when your internet goes out, you could even swing by the desks of your colleagues in Sales or Services to ask them which questions customers and prospects ask them. 5) Interact with other humans.

Marketing: New architects of the customer experience?

grow - Practical Marketing Solutions

There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). The customer journey is more tangled than the power cords in my computer bag. Now what?

B2B Product Marketing Tips in the Age of the Customer

Kapost

Let that sink in for a minute.  In the Age of the Customer, the best B2B product marketers are keenly aware of the convergence of understanding buyer personas and building content specifically targeted at those buyer’s needs. Insights from World-Class Product Marketers. Product Marketing Is Content Marketing. of Product Marketing & Inbound, Kahuna.

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18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. Most online customer feedback is positive. That‘s all they want.

4 Content Marketing Productivity Killers

Modern B2B Marketing

There is a ton of content to create, your strategy needs to be coordinated with various teams and internal customers, you need to know exactly the right content to create for the right buyer, and you need to provide it to that buyer at the right time.  In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1.