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How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Websites With More Content Generate More Customers [New Infographic] (hubspot.com). content production Infographics blogging content marketing infographic revenue ROI social media ROIWe do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible.

Steve Nicholls on Social Media as a Crucial Component for Success

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In a business context, interchange via all these applications can take place between the company and its customers, between customers themselves but also within a company and finally, within a business-to-business environment as well. Social media improves communication between any two or more parts of a business: between employees, between staff and customers or between upper and lower staff. Third, social media allows managers to tap into communities where prospects – such as customers, freelancers, business connections, etc. – can be found or created.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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In short, content production has become and will continue to be a major piece of the marketing mix for B2B marketers. Among B2B marketers largest challenges in content production are creating content that engages prospects (41% of respondents reported this as their largest challenge), and creating enough content (20% stated this as their largest challenge). Content type is varied.

Social Media ROI [Video]

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Social proof that a product or brand is worth purchasing 2. Social media marketing opens channels to answer customer questions and drives ROI by reducing the cost of answering those questions. o Example: • Infusionsoft reduced their customer service staff by two-thirds while increasing their customer satisfaction by 10 percent. Awareness. Consideration. Preference.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Top 9 OSG posts on social media marketing and content production for 2011

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Toolkit Bernie Fine best buy Customer relationship management person-brand Personal branding Personal Relationship Management PRM Social CRM social mediaWell, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. Infographic of the Week: A Visual Guide to SEO (October). Social media, journalism, personal branding and value.

Foursquare’s Got It Goin’ On

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In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat. The coolest thing about this whole Foursquare sensation is the fact that businesses are gaining more customers and patrons are getting stellar deals all by simply checking in to where they are.

The Voice Brand Component [Post Resurrection]

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With a focus on conversation and valuable content, brands literally must talk to their customers, both in private and in public. Branding content production Brand Content Marketing Mitch Joel social media Voice BrandThis was a post that we originally put up this summer. We’ve found ourselves referring to it a lot lately, so we thought we’d repost it. Conversation. Engage.

Driving Business Value with Social Marketing: eBook on the Social Funnel

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Monitor Social Conversations: Monitoring social conversations involves knowing what people are saying about your product and brand, both good and bad. Jason Falls, Principal Social Media Explorer says “To understand how to produce valuable content, talk to 20 or 30 of your best customers. Smart companies understand what their potential customers are searching on.”

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

SXSW 2012 Panel: “Down in Front! How To Control Bad Fans” on responsibility as a user of social media

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Description: The customer ISN’T always right. You want to love your fans (customers, commenters, activists) but sometimes they don’t deserve it. The same is true for the social-media-enabled communities we count on to buy our products and promote our causes. I’ve got a SXSW panel I want you to look at (oh yeah, it’s because I’m on the panel!).

Ad Your Comment Here - Untitled Article

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And it better be good talking because it matters a lot more to customers. It should be considered as strong an influencer as your logo, your tagline, or your product quality. Photo Credit: Carlo Nicora. What’s still developing is how these new social media channels affect your brand. when it comes to brand identity, I learned a long time ago that consistency is the secret to success.

Interview: Content Production with Vanessa Rhinesmith – Part I

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A little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production. How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture. Content production should compliment several predetermined strategies, including organizational and marketing strategies. Vanessa Rhinesmith.

Interview: Content Production with Vanessa Rhinesmith – Part I

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A little while back, Vanessa Rhinesmith left a really great comment on our post, “ Why I Like a good Content Production Strategy.&# I liked it so much, I wanted to find out more about her experiences with content production. How are you using content production as part of your marketing and social media strategies? I use content production as a critical support element to a larger marketing communications picture. Content production should compliment several predetermined strategies, including organizational and marketing strategies. Vanessa Rhinesmith.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. Look for.

Interview: Content Production with Vanessa Rhinesmith – Part II

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This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy. Detailed outlines, brainstorming and production iterations are done online via Backpack or more organically in a notebook. It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them. The amount of people involved in content production also has to be taken into consideration. So far, what successes have you seen from your content production strategy? Everything!

Interview: Content Production with Vanessa Rhinesmith – Part II

Ad Your Comment Here

This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy. Detailed outlines, brainstorming and production iterations are done online via Backpack or more organically in a notebook. It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them. The amount of people involved in content production also has to be taken into consideration. So far, what successes have you seen from your content production strategy? Everything!

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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She is Founder & Chair of Other Side Group , a social media marketing and content production firm that has a sweet spot for writing. She specializes in social media marketing, content production and entrepreneurship and works diligently and passionately for issues around women in technology and entrepreneurship. I’ll be speaking at SXSW this year, please come say hello!

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service. No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough. They have customer after customer who says they’re among the best people in the industry to work with – they fix problems immediately, continue to work hard at getting the best products out, always answer the phone and know customers by name. They’ve got excellent customer service! I’m in!”.

5 Tips for Selling the Value of Social Media Inside Your Company

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“We want our customers coming to our website for information about us, not Facebook.&#. “What if a customer posts something negative about our company or product? Does the salesperson fear that their value will be eroded if customers can post questions online and any employee in the company can answer? Find her on Twitter and LinkedIn. You’re not alone.

How to Effectively Market Your Excellent Customer Service

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I’ve been working with a company that has great customer service. No, really, they can actually say they have some of the best in the industry – they get orders filled quickly and can produce niche products with relative ease because they’re small enough. They have customer after customer who says they’re among the best people in the industry to work with – they fix problems immediately, continue to work hard at getting the best products out, always answer the phone and know customers by name. They’ve got excellent customer service! I’m in!”.

Emotional Brand – it’s also important

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Then, it was a uni-directional connection, and generally the emotions were connected to how people felt about product or service performance or how your advertising campaign made them feel. Now you have a bi-directional relationship with your customer, the emotional connection to your brand is more than liking your products. Emotional Brand. Spot on. Motrin. What did that do?

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Here, Bots typically serve the purpose of answering questions or responding to customer service requests. What are some bots that boost your productivity?

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. It was lame.

Five Strategies for Improving Customer Experience

Webbiquity

As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Confusion by Adam Gale. Professions. Roles. Firmographics.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. B2B companies tend to focus more resources on attracting new customers than retaining current customers. What does your B2B marketing program have to do with your customer retention strategy? Understand what really matters to your customer.

Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)

Crimson Marketing

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

4 Myths Preventing True B2B Customer Understanding

Tony Zambito

There is a big problem when it comes to B2B customer research. According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. Thus, inundating customers with non-relevant content.

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The promotional product must be relevant to your brand.

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. 1) bitly.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. My first Product Hunt experience.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

Strikingly, in these same few years, you will also find developing customer understanding also on the list of CEO priorities. What becomes clear considering these surveys is that many CEOs see growth resulting from a strong understanding of customers. Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method.

Should Customer Data Platforms Be "Marketer-Controlled"?

Customer Experience Matrix

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. As these examples suggest, CDP technology can support all customer-facing departments. This hits a nerve. User control.

Customer Experience Simplified

It's All About Revenue

However, as much as we overcomplicate things, there is no overstating the importance of providing the best customer experience possible each time, every time and across all channels. According to Gartner, 89% of all businesses will compete on customer experience this year. Another 89% believe customer experience will be their main differentiator by 2017. Customer Experience

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”.