customer strategy Process Related Topics 
Marketing Insider Group
JANUARY 3, 2023
No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.
Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?
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Webbiquity
NOVEMBER 29, 2022
But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.
Vision Edge Marketing
OCTOBER 10, 2023
Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.
Zoominfo
JULY 13, 2023
The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap.
Marketing Insider Group
MARCH 30, 2021
All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. They know how to keep their focus on the customer and follow sound product marketing principles for success. What is a Product Marketing Strategy?
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Explore the process for defining your team’s Flywheel.
Speaker: Ruth Stevens, President of eMarketing Strategy
The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.
Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School
While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs. Sales and corporate strategy alignment. Agreement of corporate systems and processes. Definition of roles and responsibilities. Consistent reporting.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. How the TEAM framework relates to an effective go-to-market strategy and plan. Tactical things to consider during this process, from the Sales and Marketing POV. May 26, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
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