WriteSpark

AUGUST 14, 2012

Customer and SME Relationships. Interact with customers and subject experts, including high-level executives, in a way that maintains a positive perception of your company and the marcom department. Deliver complete, well-written drafts with strong attention to detail, reducing the time and amount of edits in the review process. .

SME 120

SME Cost Copywriting Work Management 120

WriteSpark

JULY 6, 2011

A review process that only seems to sidetrack the project instead of moving it forward. Get away from corporate and internal verbiage to help you create messages that will be understandable and appealing to your customers. Project delays or dissatisfaction with the drafts that have been developed so far.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

A review process that only seems to sidetrack the project instead of moving it forward. Get away from corporate and internal verbiage to help you create messages that will be understandable and appealing to your customers. Project delays or dissatisfaction with the drafts that have been developed so far.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. Many companies use white papers at the beginning of the sales cycle to attract prospects.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

JUNE 1, 2010

Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself. Don't let a brochure or data sheet become a statement about anything other than what a customer can buy today. .

SME 120

SME Copywriting Rules Features 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 16, 2008

« Conference Focuses on Making the Most of Customer References | Main. | Although this book is directed to salespeople, marketers should also read it to understand the daily challenges that face their sales forces and how new marketing efforts can ease the sales process. Case Studies. Content Marketing. Sales Materials.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

FEBRUARY 14, 2012

Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

FEBRUARY 14, 2012

Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer.

Case Study 120

Case Study Case Studies Studies Relevance 120

WriteSpark

SEPTEMBER 24, 2009

For example, a technical copywriter will know the sales process, decision factors, and concerns of the many buyers--both technical and business focused--who are involved in a technology purchase. Understands technical marketing. Selling a technology product or service is decidedly different than other B2B or B2C marketing.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120