KoMarketing Associates

MARCH 30, 2017

Research During the B2B Buying Process. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process. Previous research has honed in on the wide array of resources B2B buyers turn to as they make purchasing decisions.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

KoMarketing Associates

MAY 10, 2019

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Unbounce recently surveyed 750 customers and 395 marketers to determine how page speed affects customer behavior.

Customer Surveys 120

Customer Surveys Cold Calling Marketing Websites Buyer's Journey 120

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. Reaching Out to Customers During the Buyer’s Journey. different information sources on average during the buying journey.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

MARCH 7, 2019

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. This may support the statistics that suggest customers are maintaining relationships with marketers via email. In the U.S.,

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

KoMarketing Associates

JANUARY 10, 2019

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Marketers and the Need to Meet Customer Expectations.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

KoMarketing Associates

OCTOBER 2, 2019

As B2B marketers look to fulfill the needs of their customers, new research shows that their target audience is now looking at more sources than ever before to research and evaluate their purchases. Additionally, 68 percent of B2B customers say they recognize ads from the solution provider they chose during the research process.

Marketing Report 122

Marketing Report Buy B2B Marketing B2B 122

KoMarketing Associates

APRIL 2, 2019

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Only 18 percent of customers agreed with the sentiment.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. By comparison, the majority of respondents (61 percent) also stated that they are “very successful” at achieving their customers’ content marketing goals.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

KoMarketing Associates

DECEMBER 6, 2018

Adobe recently conducted the “2018 Adobe Consumer Email Survey” and discovered that the majority of customers (39 percent) would prefer brand emails to be less promotional and more informational.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

JUNE 1, 2017

As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience. Seventy percent of B2B firms say customers now have higher expectations for the experiences they have during the buying process than they did in the past.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

MARCH 21, 2018

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. B2B Marketers and the Customer Experience.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

KoMarketing Associates

AUGUST 3, 2017

Research now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

KoMarketing Associates

OCTOBER 17, 2018

While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research. Marketing to Provide an Optimal Customer Experience. PwC surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Marketing Report 121

Marketing Report Paid Search Agency Advertisements Advertising 121

KoMarketing Associates

APRIL 10, 2018

It focuses on a specific incentive, such as converting the customer after they request a copy of your latest e-book or drawing competitor clients over to your products instead. Drip has a good guide on creating an email course that explains the creation process step-by-step. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. The content should be custom-crafted to the audience you’re targeting, depending on which phase of the buyer’s journey they’re in.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

SEPTEMBER 13, 2017

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email.

Customer Surveys 123

Customer Surveys Email Marketing Open Rate Click Rate 123

KoMarketing Associates

JULY 20, 2017

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? Customers are defining which channel is important at different stages of their journey. B2B Marketers and the Customer Experience.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

AUGUST 23, 2018

“Deliver the right message to the right customer at the right time.”. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. It works for customers and for marketers, for Sales and for customer support, for customer success – and even for your CFO.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

MARCH 10, 2016

Will I read and process each email, and the legions that will assuredly follow? It’s sad because I waste a good chunk of time hitting the delete key, or going through the unsubscribe process (a particular annoyance in instances where I never truly subscribed). A “light” day in email marketing so far. My inbox isn’t alone.

Work Management 120

Work Management Marketing Management Marketing Automation Services Email Marketing 120

KoMarketing Associates

MARCH 8, 2016

About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. WHAT ARE SOME OF THE TACTICS THAT B2B MARKETERS ARE USING TO IMPROVE CUSTOMER PERSONALIZATION? Comprehensive mapping of total customer journey across all touchpoints (44 percent).

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%).

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

FEBRUARY 7, 2023

Approximately 81% stated that they feel confident that they have the right tools and metrics to support their decision-making process in 2023. Pecan released its “State of Predictive Analytics in Marketing” report, and statistics suggested that most marketers (46%) wish that they could leverage AI to predict customer retention and churn.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

MAY 18, 2022

In general, only 45% of marketers stated that they currently have established data preparation processes, and just 48% have technology dedicated to analytics. Additionally, 44% say they are going to create data preparation processes in time. Pivoting to Resolve Marketing Data Pitfalls.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

OCTOBER 13, 2021

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Additionally, most respondents (29%) also said that at least 50% of their customers now expect personalized content marketing from them.

Demand 234

Demand Content Marketing & Strategy Statistics 234

KoMarketing Associates

AUGUST 16, 2022

Generally speaking, most top-performing respondents (63%) claimed that their customer data was “fairly accessible,” compared to just 31% of bottom performers. Sixty percent cited a lack of data management processes. Only 45% of marketers said that they had an established data preparation process at the time.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

MAY 11, 2022

B2B marketers, in particular, are focusing on making advances in their customer data and account-based marketing platforms. Approximately 83% of B2B marketers are also introducing new use cases for AI, while 70% are implementing a customer data platform for the first time. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. Meanwhile, 60% cited a lack of data management processes. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

JUNE 1, 2022

Nielsen recently published its annual global marketing report titled , “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition,” and statistics indicated that most marketers are still challenged by elements of audience data. However, 44% claim that they intend to develop data preparation processes in time.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

DECEMBER 8, 2021

Remember, B2B buyers may have to communicate with up to 20 other stakeholders, which means this can be a long process. While this stage can be a slam dunk, the sales process doesn’t always go as smoothly as we’d like. Customer reviews. The best marketing comes from happy customers. Average visit duration.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

JULY 20, 2022

“Integrating data allows marketers to evaluate touchpoints across the entire customer lifecycle and determine the overall contribution of each interaction,” wrote the researchers behind the report. This allows for greater optimization of marketing efforts.”. The Difficulties of Accessing Accurate Marketing Data.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

KoMarketing Associates

JANUARY 26, 2022

Customer data continues to be a crucial part of marketers’ strategies, and new research indicates that there is room for improvement when it comes to data acquisition. Using Customer Data to Achieve Marketing Goals. In terms of the biggest challenges marketers are facing in this area, the majority (71%) cited old/outdated data.

Acquisitions 221

Acquisitions Marketing Strategy Marketing & Strategy Advertising Agencies 221

KoMarketing Associates

JULY 1, 2021

Other barriers to marketing automation success include achieving data unification (38 percent), improving the user experience (37 percent), streamlining marketing processes (30 percent) and enhancing measurement and reporting (30 percent). To achieve their personalization goals, most marketers (72.72

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

APRIL 26, 2023

This was followed by content marketing generation (30%), data collection (29%), and improving the customer experience (28%). As a result, 81% stated that they feel confident that they have the tools and metrics they need to support their decision-making process.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%).

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

JUNE 18, 2020

The B2B marketers who are not currently personalizing content on their websites say that the primary reason (42%) is because “customers value their privacy.”. “We Creating a More ‘Customer-Centric’ Marketing Approach. Approximately 74% claimed that their organization shares values and beliefs for driving a customer-centric culture.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156