Crimson Marketing

SEPTEMBER 12, 2014

In order to successfully scale in this new paradigm, high growth companies must think carefully about their business processes and the infrastructure needed to support them. In this Moneyball for Marketing podcast, Heidi shares her tips for implementing the marketing technology and tactics of a “revenue process” for high growth companies.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

DECEMBER 3, 2013

Any field on your platform can be customized to fit your customer and partner relationship tracking needs. “Channel partners want help with marketing, access to training and, when they first become partners, a coherent onboarding process. CRM demands that you keep your best customers your most loyal customers.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

OCTOBER 15, 2015

“For many brands, social is the largest driver of new customer acquisitions and customer retention. “Legitimate customer concerns around your product or service should be addressed head-on and considered golden opportunities for education and for allowing your customer service to shine. ” 10. ” 15.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Your own website should be the cornerstone of your demand generation program, he adds—50% of your potential customers start there.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

FEBRUARY 19, 2013

Humanizing your brand builds brand/customer loyalty by allowing you to create an emotional connection with your customers. We recently ran across an article with these 5 steps to help guide you in the process: Have a plan. Know thyself. Create brand ambassadors and evangelists. Don’t forget your netiquette.

Brand Identity 100

Brand Identity Branding Loyalty Process 100

Crimson Marketing

OCTOBER 29, 2014

With a deluge of messages and media in the landscape today, however, the process is more complex. The upside for savvy marketing professionals is that an opportunity exists to effectively target an audience, custom tailor a message and measure the impact.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

SEPTEMBER 18, 2014

Learn what to do about 3 of them in this Moneyball for Marketing podcast: Relationship Therapy: Peter describes the exact process Demandbase used to transform their marketing solutions focus from a volume of individual leads to a targeted group of the 1500 most convertible accounts.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Crimson Marketing

AUGUST 2, 2013

How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . “Leverage the data from every customer channel and understand the complete buying process.” ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . ” 3.

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

SEPTEMBER 24, 2014

67% of shopping experiences—both online and offline—involve at least one digital touch point, making a brand’s digital media strategy an essential part of the retail discovery process. They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. Visual content is processed by the brain 60,000 times faster than text. Text From Infographic: What to expect.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

OCTOBER 2, 2014

To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. ” The lead generation methods and tactics you put forth are not nearly as important as how well you target your potential customers.

Sales Qualified Leads 100

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. The number of people within a company involved with the decision making process is (growing exponentially), so we can’t just go to a CIO,” says Jackie, noting the increased complexity of account-based marketing.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

SEPTEMBER 10, 2014

Kevin explains how Oracle Marketing Cloud dramatically reduces the “calorie spend” of CMOs and CIOs in this process and why he thinks it provides exponential returns on effort, as compared with preceding data marketing systems.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 24, 2013

Use this data to create custom message to target each of your segments. . “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Audience. Have you taken the time to determine your buyer personas? Define Your Method. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Use this data to create custom message to target each of your segments. . “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Audience. Have you taken the time to determine your buyer personas? Define Your Method. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

AUGUST 4, 2015

Often, your sales team is not even present for much of this process. Engagement – Engage potential customers on social media, a blog, or your company website. The earlier you do this in the B2B sales process, the better. However, in today’s B2B climate, buyers choose when and where to engage. You need a new approach.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process. What does the buyer’s journey look like?

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

NOVEMBER 18, 2013

Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. “Remember that each sale will be the result of many much smaller conversions throughout the buying process.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JUNE 23, 2014

In this podcast, Kay shows us why “Revenue Marketing” is the new normal, and gives us a look at her successful formula for connecting marketing and sales at a systems and process level.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

FEBRUARY 9, 2015

This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.” With advances in marketing science, marketing is no longer about simply sending the right message at the right time to the customer.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

AUGUST 20, 2015

In doing so, marketing can helps sales reps better do their job and, in turn, actually impact revenue generation in the process. Marketing needs to be where the customers are (e.g., Make that process smooth enough, and marketing will be seen as a key player in revenue generation. Make a culture shift. Why mess with a good thing?”

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

MARCH 22, 2013

In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. What I’m really talking about here is having the marketing organization enable the sales team to have a deep understanding and empathy for the buyer as they proceed through the customer journey. How Marketing Must Help.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

FEBRUARY 23, 2015

” View it here. .

Brand Identity 100

Brand Identity Branding Touchpoints Word of Mouth 100

Crimson Marketing

OCTOBER 1, 2013

You’ll not only increase the likelihood of a sale but help improve the customer experience overall. Big Data sharing can also help marketing gain more insight in the process. Share the right data at the right time and your sales team will be able to connect with the buyer at all the right times. Your Sales Team Will Help You in Turn.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

You’ll not only increase the likelihood of a sale but help improve the customer experience overall. Big Data sharing can also help marketing gain more insight in the process. Share the right data at the right time and your sales team will be able to connect with the buyer at all the right times. Your Sales Team Will Help You in Turn.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

APRIL 29, 2013

What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. Get ready for a new conversation: You’re going to be talking to a different sort of decision-maker than you’re used to, possibly a channel partner instead of the customer. Alex was willing to listen.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JUNE 17, 2015

Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” Seriously – take the time to ask yourself this and really think about. Source: eMarketer.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JANUARY 7, 2015

The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . “The CMO of 2015 must take charge of customer-centric innovation, starting with mobile and expanding out into every marketing technology-enabled channel. Companies can expect competition to arrive from any angle.

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

MARCH 16, 2015

Typical buyers are doing online research before and/or during the actual buying process. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. But customers prefer to buy online now, right? Welcome to “The Omni-Channel Paradigm.”.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JUNE 20, 2013

If marketing is clearly getting better at demand gen, then why hasn’t its biggest customer—sales—congratulated them on their great work? That change management component gets the people, processes, and systems aligned, and it speeds up the changes needed for successful implementation. Why is that? What’s going on?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

AUGUST 16, 2013

Your customers are not just on the web or watching television, more than likely they are using both at the same time. Ask them questions or get them involved in the process. Customers feel like they are getting a special deal and can be combined with a loyalty program. . Connect all of your channels. How will people interact?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

JUNE 25, 2013

Your job is to find out as much as you can about your customers, and then figure out what to do with those insights. The best market research tool you can use to get a look inside your customers’ heads is the in-depth interview. Use rigorous screening processes to eliminate the “almost qualified” people.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JULY 30, 2014

To understand this brave new world of corporate marketing, Moneyball for Marketing turned to two senior marketing executives from SAP— Jamie Anderson, Global VP of Product Marketing for Customer Engagement and Commerce Solutions, and Marcus Ruebsam, Head of Strategy and Corporate Development for SAP’s Marketing Solutions.

Marketing Management 100

Marketing Management Product Top of Funnel Response Rate 100

Crimson Marketing

AUGUST 21, 2014

“These marketers then close the loop by combining this data-driven targeting with a process for continuous measurement. 77% have a chief customer officer as the primary advocate for the customer and final arbiter on customer experience. Experiment aggressively, and challenge business model assumptions.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100

Crimson Marketing

OCTOBER 9, 2014

Ending with this powerful message, “For teaching us that falling only makes us stronger, thank you Mom,” they sealed the deal gaining brand loyalty with their number one customer, mothers all over the world. Necessity is the Mother of Video Invention. The post Infographic: The Secret Formula for the Perfect Viral Share appeared first on.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100