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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

Pricing 360
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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. If a product solves some of your pain points well you can always complement it with others. There are many things you can do with these tools.

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How to Market a Price Cut the Right Way

Marketing Insider Group

As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal.

Pricing 274
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17 Ingredients You Need for Creating High-Converting Product Pages

Optinmonster

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 94
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How is Email Marketing Pricing done?

SendX

If not, take a seat and let’s read this email marketing pricing guide, top to bottom. Of emails sent Example: SendinBlue SendinBlue Pricing If you’re not planning to send emails regularly with a cadence, or your email sending volumes change from month to month, then you can go for such a service, usually called ‘pay as you go'.

Pricing 196
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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

When companies sacrifice core values for a quick financial boost, their messaging becomes empty and fails to resonate with customers. This shift in focus from building genuine connections to chasing transactions leads to declining customer satisfaction. No matter your views, businesses shouldn’t win customers by deceiving them.

Ethics 105