Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. Email Marketing Will email marketing still be relevant in 2023? The good news? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. ” Terminus. Terminus has been at the forefront of building a new category around ABM.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

Zoominfo

NOVEMBER 1, 2022

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Startups 130

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. If you don’t want people to think your job is about playing buzzword bingo, you have to do the hard work of completely immersing yourself in your prospects’ world.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Kaon

FEBRUARY 27, 2018

Interacting with 3D scenes in augmented reality are more compelling engagements for customers and prospects because they can take it off their ‘screen’ and put it into their actual environment. It truly creates an emotional connection with prospects that transcends traditional sales and marketing relationships.”

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. Get a good start by having the following three things in place: You should be using customer relationship management software. This tool helps you get a full view of your customers and leads so you can segment your marketing.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Claims about being the “largest” may be supported by number of customer installations or online reviews. Image credit: Noah Näf on Unsplash. Seven Places to Use Your UVP.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Vision Edge Marketing

OCTOBER 25, 2022

Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Here’s a snapshot of the challenges faced by three of these customers. Leveraging events to create conversations with new customers. . Performance target (KPIs).

Marketing & Strategy 217

Marketing & Strategy Best Practices Advertising Agencies Click Rate 217

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Ali was able to Get to a Yes or a No Faster , and thinks that all sales reps need to use video prospecting. “We

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Zoominfo

MARCH 5, 2021

A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). And who knows your customers the best?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. Ali was able to Get to a Yes or a No Faster , and thinks that all sales reps need to use video prospecting.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Hubspot

SEPTEMBER 18, 2023

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Trade Press Services Newsletter

MARCH 2, 2023

Your website is often the first impression prospects have of your business. If it’s been six months or more since your last website update, consider refreshing it with new content and updated calls to action that drive prospects to take action on their first visit. How will it make my life better? Declutter your computer.

B2B 130

B2B CAN-SPAM Click Rate Planning 130

Zoominfo

FEBRUARY 11, 2021

It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient. Limited time Get it now Once in a lifetime For new customers only Offer expires Deal ending soon.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Kaon

SEPTEMBER 20, 2017

With the release of iOS 11 and the launch of Apple’s ARkit, Kaon Interactive is driving AR adoption in the B2B space, with 50+ live enterprise AR applications in use, by hundreds of thousands of customers, sales teams and channel partners globally. Click here to view a video of Kaon’s 3D AR product models in action on Apple devices.

Advertising Agencies 167

Advertising Agencies Press Lead Ranking Product 167

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. In this vein, the company recently announced its latest set of product releases.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Trade Press Services

FEBRUARY 5, 2024

Hitting those marks can mean the difference between a converted customer and a missed opportunity. In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. The post Mobile Optimization by Channel: Key Tips for Reaching Your Customers appeared first on Trade Press Services.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Launch Marketing

APRIL 10, 2024

Regardless of the platform, your audience, potential customers and partners are all on social media and you need to be there with them. While you most likely will not reach billions of people on social media, it does provide a vast net of prospects, partners and customers to share valuable information with. billion by 2025.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Trade Press Services Newsletter

AUGUST 4, 2022

To allow users to access and request deletion of their data, organizations need to know where their customers’ personal data is stored. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Kaon

MARCH 23, 2018

Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally. With the launch of ARCore 1.0,

Press 150

Press Lead Ranking B2B Sales Google 150

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . What is the Triple Touch in Sales?

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Webbiquity

JANUARY 22, 2021

You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. When companies fail to build a dialogue with potential customers, they limit their success significantly.

Business 238

Business Startups Paid Search Agency Press 238

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Newsletter 110

Newsletter Top of Funnel Planning Peer-to-peer 110

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. to address pressing wants and needs.

Buyer Intent 361

Buyer Intent Intent Work Management Marketing Management 361

Inbox Insight

DECEMBER 8, 2023

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. Paired with intent data, ABM is a force to be reckoned with. Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing ABM Intent 111

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” But they also run the risk of producing results that are remarkably convincing but also wildly inaccurate. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. An insensitive comment on camera can spark a customer boycott. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

Media 147

Media PR Press Advertising Agencies 147