What Works - What Doesn't

NOVEMBER 8, 2021

That means reaching out to IT vendors for their take on industry trends or customer references. In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. That is, when I can find a human being to email.

Contacts 65

Contacts Media Press PR 65

What Works - What Doesn't

OCTOBER 5, 2021

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Customize More Carefully. Bare lists of customer logos. Bare lists of brand name partners.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Advertising Agencies 65

What Works - What Doesn't

OCTOBER 13, 2021

What similar questions should we be asking about data lakehouses that we are not, and how should that affect product development, customer purchase choices and marketing? The technology may change, but the impulse to avoid slow, stodgy central IT to solve a pressing problem hasn’t.

Thought Leadership 65

Thought Leadership Work Management Marketing Management API 65