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B2B Marketing Traction

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Did they win awards?

Facebook 100
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Why Marketing Content is Key to Getting Found Online

B2B Marketing Traction

Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” How many podcasts, blog entries, press releases, articles, etc.? Once you write the article, re-purpose it for the press release. How many videos will you produce? When will you produce them?

Planning 100
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B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. Send a press release out about your blog. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. and Scoop.it.

Promotion 100
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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

Are your customers, clients, referral sources on social media? Once you understand on what social media platforms your customers and other stakeholders are engaging, create a presence there and begin to connect, post messages and engage. Use Twitter to link to your press releases, new product information, or events.

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How Businesses Can Market Like Beyoncé

B2B Marketing Traction

By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? But, you say, businesses don’t have fan bases!

Web 2.0 100
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How to Blog: What Do I Write About?

B2B Marketing Traction

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Have companies gone out of business or acquired others?

Blogger 100
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Do’s and Don’ts for Re-Purposing Content to Your Blog

B2B Marketing Traction

Company news with an explanation of what it means to employees, customers and the community. Interviews with customers, vendors, suppliers, employees and industry experts. Verbatim copies of your press releases. Product user guide excerpts that don’t have an explanation about when or how the customer can use them.

Opinions 100