Champion Communications

JUNE 20, 2023

There’s nothing worse than when a prospect gives the verbal agreement to a member of the sales team, which they then eagerly share and celebrate with their colleagues only for the deal to never close. So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals?

PR 62

PR Validation Conversion Rate Press 62

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. The CEO, Kevin Johnson, also apologized to the two customers personally. billion in 2022.

PR 130

PR Work Management Paid Search Agency Planning 130

Champion Communications

AUGUST 2, 2023

“You wouldn’t have a clue what you were buying if you read our case studies,” one prospect recently told us. Our top tips for getting is right: Start with the pain: What problem have you solved for your customer? Focus on how you helped your customer overcome their toothache. What was their pain? Think journalist first!

Case Study 62

Case Study Case Studies PR Studies 62

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Form your content topics around answering customer questions, providing resources to prospects, and delivering industry information that might be useful to your audience.

PR 137

PR Marketing & Strategy Practices Business 137

Champion Communications

JUNE 29, 2023

Share prospect and customer insights: Marketing teams often gather valuable market insights through research, while sales teams are on the frontline of sales conversations. Book in a meeting to find out how we can help here: [link] The post PR Insights: “Sales just will not give marketing the time of day. Enough said!

PR 62

PR Deliverability Barriers Sales Cycle 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. This is good.

PR 69

PR Twitter Branding Brand Identity 69

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Claims about being the “largest” may be supported by number of customer installations or online reviews. That, along with PR contact information and your website URL.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Do you rely on a sales team to handhold prospects through a lengthy buying process? Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Sword and the Script | B2B

APRIL 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging. To sell them you need to educate prospects. To sell them you need to educate prospects.

Startups 85

Startups Peer-to-peer Studies Ideal Customer Profiles 85

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. Engage with prospective customers on social media. But PR can speed up this process.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts? highlight to tweet).

Top of Funnel 81

Top of Funnel PR Digital Marketing Funnels Enterprise Management 81

Sword and the Script | B2B

SEPTEMBER 19, 2023

Or worse we’ve seen an ideal customer profile (ICP) or buyer persona on a slide once or twice. First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). We assume know the target audience already. We think the target market is like us.

Ideal Customer Profiles 89

Ideal Customer Profiles PR Buyer Personas Marketing Management 89

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

SmartBug Media

FEBRUARY 1, 2023

PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead. Understand Your Customer You may already have ideal customer profiles and marketing personas that drive your communications strategy.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 129

Public Relations Tactics Creativity Peer-to-peer 129

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 54

PR Ad Building Media Tips 54

Webbiquity

JULY 21, 2020

It’s a sales and marketing intelligence platform that uses deep learning to extract actionable insights from prospect engagement on your site. Engage with prospects online and connect warm leads to a sales rep in a live chat. Answer common questions with your bot to increase customer satisfaction and reduce support costs.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 48

PR Ad Building Media Tips 48

Act-On

SEPTEMBER 25, 2023

It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. When sales and marketing teams aren’t aligned, those buyers can feel whiplash as they progress through their customer journey. And buyers miss out on a cohesive customer experience.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Champion Communications

OCTOBER 25, 2023

Many are driven by the desire to leverage global reach, respond to customer demands, and stay ahead of the competition. This will help ensure that you prioritise visibility within the media your prospects are consuming. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. They were friendly, knowledgeable, and training was customized to our needs and around our schedules.

Work Management 100

Work Management Marketing Management PR Tools 100

Zoominfo

NOVEMBER 1, 2022

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130