Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Claims about being the “largest” may be supported by number of customer installations or online reviews. That, along with PR contact information and your website URL.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. But organizations typically seek to accelerate this process as much as possible. Just be sure to do it right (soooo many people do it wrong).

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

NOVEMBER 15, 2022

Work on developing your writing skills and avoiding common copywriting mistakes , or find yourself a social media manager who can produce concise and engaging copy (such as newsletters, PR releases, blog posts, video scripts, and captions) for multiple digital platforms. Create a team-centered environment.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Webbiquity

NOVEMBER 27, 2018

.” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Will key customers, prospects, and media be attending this trade show? So, there’s hope.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

JULY 21, 2020

Answer common questions with your bot to increase customer satisfaction and reduce support costs. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all. Engage with prospects online and connect warm leads to a sales rep in a live chat. And a LOT of it is poorly done.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

JUNE 27, 2017

Hire too slowly and growth is constrained; customer experience may even be negatively impacted. At this stage of growth, the company (now at roughly $8-12 million in revenue) is likely quite active in social media marketing, content creation, PR, and graphic design. Without people, nothing gets done.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

NOVEMBER 17, 2020

.” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Use emails to stay connected with customers. There are 5.59

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

JANUARY 29, 2019

Current size: Structural has more than 40 customers. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? Most of these pilot users are still customers today. The Inspiration. The Lessons.

Enterprise Management 210

Enterprise Management Work Management Advertising Agencies Paid Search Agency 210

Webbiquity

MARCH 7, 2023

Connected Clients may have hired you as a consultant for your expertise in email, digital, design, PR, strategy, or some other area, but occasionally have one-off project needs in specialties like video production, eBook layout, a website migration, or something else.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

MAY 27, 2015

By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links. PPC Marketing for PR Pitching. In Twitter, for instance, you can create a customized list of your influencers using Twitter Ads. On Facebook, you can do even better.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Webbiquity

OCTOBER 22, 2020

By making yourself a key part of your brand, you can build a human connection with your customers. Such qualifications can require a considerable investment of time, effort, and expense, but may you win over the trust of more customers. Marketing yourself can be just as important as marketing your business.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. Do all of the above. Understand the commitment.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

OCTOBER 15, 2019

Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). and little budget, so it’s essential to judiciously optimize the use of both.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Turn customers into advocates.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Webbiquity

JANUARY 7, 2013

Consultants at b2b marketing and PR agency KC Associates have been doing WPO work for clients for nearly three years now. It’s a super-set of SEO, encompassing owned, earned and paid media, or presence.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Marketing, PR and communication efforts within the enterprise need to be connected as well. Four Marketing Round Approaches.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

JANUARY 5, 2021

Sr Director of Customer Applications at Caribou Coffee. Follow for #PR, #Advertising, #ContentMarketing, #SEO, #SocialMedia, #Music, #MNTwins Fan #Podcaster @BSMediaShow. Principal-ACH Communications, Minnesota social media marketer & PR, adjunct professor, blogger, podcaster, husband, father, beer snob. EducatorFirst.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Web Presence Optimization (WPO). Buzzwords are often used to obscure, confuse, or spin.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

SEPTEMBER 27, 2016

Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. Rule number one is to know who you’re speaking to and what they’re interested in.

B2B Marketing 100

B2B Marketing Content Marketing Tips Ideal Customer Profiles 100

Webbiquity

AUGUST 19, 2016

PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content.

SEO 100

SEO Content Marketing Lead Ranking Lead Scoring 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. It provides capabilities for capturing customer insights, response, brand management and social media outreach tracking. A simple tool like Google Alerts would pick up most stray citations.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Social media is the new PR. Effective PR has always been about building relationships with reporters and editors, and social media is now how these relationships get built. But that doesn’t matter.

Social Media 100

Social Media Peer-to-peer Media PR 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MARCH 10, 2016

On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. In B2C branding, making emotional connections with customers is one of the central tenets of marketing. Dive into LinkedIn.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Webbiquity

JUNE 24, 2015

So, why isn’t the Web a market in the sense that it represents potential customers? . >>Yes, the Web facilitates decisions on product offerings and their prices. The conclusion? The Web is truly a market—of the economic sort. But wait, what about web lead generation?

Work Management 100

Work Management PR Marketing Management Lead Scoring 100

Webbiquity

OCTOBER 4, 2013

There are a dozen reports under the “Audience” tab alone (not counting “custom” reports). The first group is likely to contain more prospective customers and others new to your site, while the latter is more often existing customers and partners. The long answer to that question could fill an ebook. The short answer?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

There are a dozen reports under the “Audience” tab alone (not counting “custom” reports). The first group is likely to contain more prospective customers and others new to your site, while the latter is more often existing customers and partners. The long answer to that question could fill an ebook. The short answer?

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Optimization 100

Optimization PR Social Networks Youtube 100

Webbiquity

JANUARY 7, 2011

“Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. It’s a customer phenomenon. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. Stronger focus on global audiences.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

SEPTEMBER 26, 2023

Skyline Exhibits Skyline Exhibits is one of the world’s largest makers of pop-up portable trade show booth displays, from small 10×10 booths to large, custom modular displays and island exhibits. Several of these firms host large annual customer events, as do thousands of midsized and smaller companies in the state.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. So what’s next for B2B blogging? What trends are likely to emerge in the coming year?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100