B2B Memes

OCTOBER 4, 2010

Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. journalists moving into content marketing ) is more than theoretical.

Trends 100

Trends Advertorials Brand Identity Branding 100

B2B Memes

NOVEMBER 29, 2011

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. So I got into PR for awhile and then migrated to sales and then marketing. Related posts: Wine, Roses, and Oil: PR and the Truth. Use your head. Don’t act on an emotion of fear of being left behind.

Content 100

Content PR Social Media Ethics 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. The reader is left not knowing what they don’t know. Why then does the writer do it?

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

MARCH 11, 2011

LinkedIn is actually huge for my audience: custom builders, designers and architects. I have many different people following me: Madison residents, writers, editors, journalists, PR reps, builders, designers, architects, associations, teachers, and some of my past students. I try my best to post tweets that reach out to each audience.

Ethics 100

Ethics Social Media Media B2B 100