Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

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Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

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Champion Communications

JULY 17, 2023

But did you know that PR has inspired some of the most popular TV shows over the last decade? Shows such as Succession, Emily in Paris , and Gossip Girl have captured the essence of the PR industry and portrayed it on screen in a way that has garnered millions of viewers worldwide. What is Succession and how does it relate to PR?

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PR Public Relations Ethics Transparency 62

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

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Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Look at customer and industry buying trends. Enter, Data-Driven Public Relations. Conduct a survey.

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SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

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PR Public Relations Effectiveness Thought Leadership 85

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. The CEO, Kevin Johnson, also apologized to the two customers personally. billion in 2022.

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Stevens & Tate

FEBRUARY 17, 2023

Successful public relations strategies can boost customer trust and convert potential customers into loyal followers. However, it’s critical to understand how PR works and how you can execute a successful campaign. A refined value proposition helps you develop appropriate messages to promote to potential customers.

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Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

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Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. Write a weekly or monthly round-up of impactful pieces of coverage such as customer features.

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Oktopost

MARCH 8, 2023

One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel.

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Sprout Social

MAY 31, 2023

To safeguard your business, it’s important to customize the final output with your brand’s distinctive tone. The new features will be available throughout the Sprout platform, starting with additions to listening, publishing, customer care and advocacy. I use it most often for rewrites,” says Bedell.

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SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

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PR Inbound Marketing Planning Thought Leadership 105

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

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Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

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Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. Cue data storytelling. The Rise of Data Storytelling. Take Spotify, for example.

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Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

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Champion Communications

AUGUST 2, 2023

“You wouldn’t have a clue what you were buying if you read our case studies,” one prospect recently told us. Our top tips for getting is right: Start with the pain: What problem have you solved for your customer? Focus on how you helped your customer overcome their toothache. What was their pain? Think journalist first!

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Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? One clear use case is that it can be used as a customer service chatbot for businesses looking to provide clear information about their products and services. But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation.

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Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR. PR doesn’t work that way. What Does PR Do? highlight to tweet). Inside Information.

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Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

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PR Advertising Agencies Marketing Strategy Marketing & Strategy 143

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

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Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. In your inbox.

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Webbiquity

NOVEMBER 17, 2022

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. A landing page is a chance to create a new customer or potential customer. What is a Landing Page?

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Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing.

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Champion Communications

JANUARY 8, 2024

When I asked my father, a tough Yorkshire man who had worked in the wool mills since he was twelve, he said: “The customer is always right ”. 23andMe suffered a massive data breach and is now facing over 30 lawsuits from customers whose private medical records have been stolen. Looking for more PR insights?

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SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

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Contently

FEBRUARY 24, 2021

That’s because the company struggled to communicate this clearly to customers until the following Monday—four days later—when it sent an email explaining what happened. Thursday night: Robinhood sends out an email to customers with a garbled legalese explanation. More on that below.).

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Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing.

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Hubspot

FEBRUARY 26, 2020

Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them. Local PR examples.

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Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

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Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. The post A tech journalist on the 5 best and worst practices of B2B PR appeared first on Biznology.

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ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

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ClearVoice

JULY 29, 2022

While PR and content marketing teams may use different forms of content to accomplish this goal, they are both striving to encourage a better public perception of your organization. What are examples of a PR crisis we can learn from? Over the past few years, there have been many different examples of PR crises in the news.

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BDB

MARCH 1, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer?

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BDB

FEBRUARY 23, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. 1 So, is adding PR to your marketing mix a no brainer?

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Paid Content PR Lead Scoring Lead Ranking 26

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. This is good.

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