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Vimeo vs. YouTube for Business: What’s Best?

Vidyard

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

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The top 10 immersive campaigns to learn from

Martech

2022 Oscars 5G portal. Verizon customers Googling the “Oscars” were strategically targeted to experience the AR portal through a web-based link, however if the link was shared with someone who didn’t have 5G – the experience wouldn’t provide both audio and video, creating a sense of missing out. Technology used.

Campaigns 109
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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

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PepsiCo’s strategies for marketing via online games and esports

Martech

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

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How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

After all, social media is about being social online and talking with your customers or prospects comfortably. You might choose one platform for your marketing efforts, one that dovetails with your sales efforts, one that is best for customer contact and another for your talent or recruitment goal. Who are they? Where are they?

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32 social media training resources and courses every marketer needs

Sprout Social

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Sprout Social Learning Portal. If you’re a Sprout user, the learning portal can provide platform training to new team members for you. Additional resources: Video: What is social listening?