Remove customer writing
article thumbnail

Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Still, companies such as GE and Novartis have used various techniques to improve sales outcomes, write Zoltners, Sinha and Lorimer. PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Success demands tenacity.”

B2B Sales 120
article thumbnail

Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers. Via Partners in Excellence Blog.

B2B Sales 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 10 most fascinating people in B2B marketing in 2016

Biznology

My fave is Everybody Writes , a title that is one of the truest statements ever about modern marketing. She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Plus, Gary is one of the nicest guys you’d ever want to meet. Thanks, Laura! How satisfying.

article thumbnail

Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Jordan Crook writes the new feature “will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you.”.

article thumbnail

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

In another blog post , SiriusDecisions’ Jay Gaines (vice president and group director, demand) writes that getting sales to accept a lead (thereby terming the lead a sales-accepted lead, or SAL) is the most important (and most overlooked) step in the demand creation process. For various reasons, sales often won’t accept the lead.

article thumbnail

Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. Via MediaPost Communications/Online Media Daily.

article thumbnail

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Don't confuse this with only pushing your own agenda, but rather contributing a distinct point of view," Mitchell writes. The B2B Marketing Advantage of LinkedIn.