customer 
ViewPoint
FEBRUARY 23, 2018
Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Small experiments, testing and data, intimate customer tribes, engagement and transparency? At PointClear, our average associate is 50.
ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Needs what the company sells.
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ViewPoint
MARCH 22, 2018
Value selling is PointClear's bread and butter. There's always more insight and validation to be had. Having uncovered the needs, we must probe and find out as much as we can about those needs and the implications to the customer if they are not met or fulfilled. Your customer used to have a manual stock and inventory system.
ViewPoint
JULY 14, 2015
In our experience here at PointClear, very few companies are getting it right. A salesperson's view of the customer is often one of someone in the later stages of the buying process. Likewise, marketing doesn't have the intimate personal view of the customer that sales gets to see. It needs to be validated and calibrated.
Varicent
APRIL 19, 2018
To make a long story short, I packaged up a solution, validated it with the local market, and we outperformed the rest of the country combined. Marketing may not be closing the deal, but the function is responsible for gathering the voice of the customer, developing the go-to-market strategy, sales enablement and the lead flow.
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