Biznology

APRIL 6, 2016

Business marketers are always complaining about their customer data. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. It’s pretty bad,” they’ll say. It’s a mess.”

PointClear 80

PointClear Work Management Marketing Management List Brokers 80

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via ComputerWorld.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

Biznology

JANUARY 6, 2016

Joel Harrison, editor in chief at B2B Marketing in the UK, deserves our warm appreciation for managing to survive—and thrive—in a world where B2B trade pubs and conferences have dropped like flies on this side of the Atlantic. Theresa Kushner is a leader in an area that many B2B marketers shy away from: data administration. Great job, Mark!

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Varicent

APRIL 19, 2018

Vice-versa as well, taking salespeople and showing them what marketing is doing; how we gather the voice of the customer; the set of inputs and insights that brought us to the conclusion that next program was going to be a killer success. We think about marketing in two buckets, big M marketing and little m marketing.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65