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The 10 most fascinating people in B2B marketing in 2016

Biznology

She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade.

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B2B Marketing Events Around The World - Mar 2011

MLT Creative

Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 13-18, eMetrics Marketing Optimization Summit.