ViewPoint

FEBRUARY 23, 2018

Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets. Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Peer-to-peer 120

ViewPoint

AUGUST 29, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Do You Know Your Millennial Customers. Today''s digitally raised generation are quickly becoming the customers and sales reps we interact with every day. Via Small Business Trends.

B2B Sales 120

B2B Sales PointClear Tips B2B 120

ViewPoint

JUNE 7, 2016

The problem is that sales reps give up early and win only a small percentage of possible deals—wasting a significant portion of marketing’s investment. With acceptance, sales is obligated to follow up with the lead in a specific timeframe (no more than 72 business hours is advisable; 24 hours is a best practice). Gain sales acceptance.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

JANUARY 22, 2016

The crazies preaching that prospecting and traditional methods of developing new business had died were proven wrong, and if not silenced, many have been quieted. All of their efforts will be focused on converting these accounts from contact information to paying customer. Final Thoughts from Dan.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. Small Business Trends. PointClear.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

ViewPoint

JULY 14, 2015

These things are true at a tactical and strategic level — for small adjustments as well as major shifts. Many larger SMBs (small to midsized businesses) are getting it right because they must get it right to benefit from all of the effort and expense to procure leads. It’s easier to stick with the status quo.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

Biznology

JANUARY 6, 2016

This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48