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Who We Serve. Why it Matters.

ViewPoint

I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. Here’s a sampling: Multiple civic platforms designed for various government entities.

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Prospecting data accuracy

Biznology

Business marketers are always complaining about their customer data. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. It’s pretty bad,” they’ll say.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

You can read the complete report by clicking the link above, but here is a sampling of responses from me and other experts: Chris Ashley – Kissmetrics: Sales professionals that previously relied on building rapport over the phone will need to adapt and learn how to utilize current technologies to open those same doors….

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. Great job, Mark!