Remove customer review
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Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via Harvard Business Review online/HBR Blog Network. A successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. Via Funnelholic.

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. Sales management and/or executive review lead (PDF and/or CRM and audio file) prior to reaching out to the prospect. Sales executive re-reviews PDF and/or CRM and audio file (where/when available).

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Because a customer was on this program, she looks for direct quotes that can be used for testimonials. Testimonials are important today as each is thought of as a product/service review. The customer discussed installation without a hitch, and that the services were brought in under budget. Testimonials. Case studies.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Sales and marketing headcounts have increased to generate new customers. Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Customer needs can shift quickly. Target market challenges.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability.

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The Key to Sales and Marketing Alignment: Empathy

Varicent

They need to meet and review each other's metrics every month. Vice-versa as well, taking salespeople and showing them what marketing is doing; how we gather the voice of the customer; the set of inputs and insights that brought us to the conclusion that next program was going to be a killer success.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Marketers Benefit from Customer Reviews. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Via Fusion Marketing Partners.