ViewPoint

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. According to BtoB Magazine , lead nurturing and customer acquisition are tied at 29%, leading the list of most important uses for B2B email marketing. Do you have a resource from your sphere to share?

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

APRIL 19, 2017

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. Themes from last week’s presentation: “Sales is all about one-to-one connections.”.

Conference 149

Conference PointClear Cold Calling Work Management 149

Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. PointClear. PointClear PD. Jon Ferrara.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ViewPoint

JULY 11, 2011

Sales and marketing headcounts have increased to generate new customers. Demand for customization and integration from large customers may increase time and cost to complete sales and divert sales and professional resources. Customer needs can shift quickly. Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

JANUARY 6, 2016

Dan McDade , founder of PointClear , understood the concept of account-based marketing earlier than most, and fearlessly maintains an unpopular view on marketing automation: “I believe that most MA campaigns have made it easier and faster to get more poor-quality leads to sales faster than ever before.” Great job, Mark! Happy 2016 to all.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Varicent

APRIL 19, 2018

Vice-versa as well, taking salespeople and showing them what marketing is doing; how we gather the voice of the customer; the set of inputs and insights that brought us to the conclusion that next program was going to be a killer success. Favorite resources: Who everyone should follow right now on social media?

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

ViewPoint

SEPTEMBER 4, 2018

To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. For example, after sorting your customers into categories, you may find that most of them fall into three SICs and one revenue range.

PointClear 120

PointClear SIC Cost Lead Ranking 120

ViewPoint

DECEMBER 21, 2017

Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. The categories that match your customers have priority.

B2B Sales 120

B2B Sales PointClear SIC Lead Ranking 120

ViewPoint

AUGUST 8, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Are you helping your customers by being as useful as possible? Do you have a resource from your sphere to share? The 6-Step Path to Creating Inherently Useful Marketing. Via Biznology.

PointClear 120

PointClear B2B Marketing Eloqua B2B 120

ViewPoint

SEPTEMBER 5, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. This presents the need for marketers to integrate their channels for a uniformed customer experience. Do you have a resource from your sphere to share? How Marketing Can Deliver Qualified Leads.

PointClear 120

PointClear B2B Marketing Eloqua Multi-Channel 120

ViewPoint

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Marketers Benefit from Customer Reviews. The best place for them to get this confirmation is from product or service reviews from satisfied customers. Via MarketingProfs. Via HubSpot.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

ViewPoint

AUGUST 1, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Dave Brock explains the difference between effectively helping the customer versus helping to the point that it''s no longer helpful. Learn how to guide your customer through the buying process without removing the customer’s sense of urgency.

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Exciting times.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Yes, corporate blogs are an excellent resource for Lead generation. Customer (278).

Ning 40

Ning Paid Content Facebook Sales Management 40