Chairs are Dead—and Other B2B Marketing Hogwash
ViewPoint
OCTOBER 24, 2017
These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. I invite you to subscribe to the PointClear blog so you never miss a post. How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales.
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