Remove customer

Biznology

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Prospecting data accuracy

Biznology

Business marketers are always complaining about their customer data. We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . Fortunately, an opportunity arrived with a generous offer from Dan McDade of PointClear to televerify the data samples. It’s pretty bad,” they’ll say. It’s a mess.”

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The 10 most fascinating people in B2B marketing in 2016

Biznology

She was way ahead of the pack in calling for marketing accountability, in everything from lead generation to customer experience management. Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing. Thanks, Laura! How satisfying.

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The 10 most fascinating people in B2B Marketing in 2015

Biznology

Dan McDade , founder of PointClear , understood the concept of account-based marketing earlier than most, and fearlessly maintains an unpopular view on marketing automation: “I believe that most MA campaigns have made it easier and faster to get more poor-quality leads to sales faster than ever before.” Great job, Mark!