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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. So why is marketing it so hard?

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (North America)

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola, and numerous startups around the world. Chan Kim and Renée Mauborgne The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson, et.

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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

PR 117