Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Tomorrow People

JANUARY 8, 2021

Build a robust product marketing strategy that effectively brings together the essential components of product development and strategy, marketing, sales, and customer success. 2021 marketing trend 3: The podcast comes of age—and starts to earn its keep. What to expect. How to take advantage. Conclusion and key takeaways.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. Tom: It is. James: That’s right. Year founded: 2016. The Launch.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. 14:27] Marketing Strategies for B2B Companies – Being the expert on your customers isn’t just about third-party data.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 105

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

FEBRUARY 16, 2023

Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. By adapting to the new landscape Web3 has to offer, B2B marketers will be able to reach prospective customers in new ways.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Marketing Insider Group

MARCH 24, 2021

Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience. And social bonds are precisely what you want your prospects and customers to have with your brand. Use Humor to Build Connections.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Trade Press Services Newsletter

SEPTEMBER 7, 2022

When done right, PR can boost brand awareness and improve your company’s image—all while demonstrating thought leadership , building trust, enhancing credibility, generating leads, converting prospects into customers and improving SEO. Podcasts also offer link-building opportunities, boost SEO rankings, support lead generation.

PR 130

PR Thought Leadership Press Lead Scoring 130

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Salesforce Marketing Cloud

JANUARY 3, 2024

A sales pitch should focus on your prospect and their needs. You may make several sales pitches before a final close, and each one will depend on what’s right for the prospect at each stage. They help you hook the right customers — those who would benefit most from what you have to offer. Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Episode Summary. Stay in the Loop.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Zoominfo

FEBRUARY 21, 2023

ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Then he negotiated a great deal for the customer — and a new three-year contract with ZoomInfo. “A

Zoominfo 130

Zoominfo Work Management Marketing Management Impressions 130

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Navigate the Channel

MAY 22, 2023

It may feel as though your marketing options are ever-expanding, which forces you to know and evaluate every new social platform and digital option available to see if it fits with your marketing goals, specifically if it reaches your customer or prospects well. were podcast listeners. were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

FEBRUARY 24, 2021

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Apple Podcasts, Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. Like What You Heard About Customer Experience?

Optimization 125

Optimization Transparency Marketing Management CMO 125

LeanData

JULY 22, 2022

However, just because a digital-first buying journey is preferred by buyers, B2B marketers should not assume those buyers are pleased with the B2B prospect experience. . There’s a lot for B2B marketers to learn about the prospect experience to close the gap between those two types of buying journeys. Evolving the prospect experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Qualified Leads Lead Ranking Sales Qualified Leads 98

Oktopost

JUNE 20, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. She works to bring content to life that generates a deeper connection with the Demandbase community, including prospects, customers, investors, and fans. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Porch Group Media

JANUARY 23, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you see email’s role in the marketing mix? Download the Email Marketing Best Practices Guide Ready to boost the success of your email marketing campaigns?

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Oktopost

DECEMBER 21, 2023

Alex urges that the traditional prospecting approach is no longer working. Since leaving the corporate world almost 4 years ago, Alex has been testing outbound prospecting strategies and has found what works (and what doesn’t).

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Contently

JULY 26, 2022

The topic of money management is already complex enough, so avoid using buzzwords that leave customers scratching their heads. The company offers Banking Basic guides written with newbies in mind to help customers manage their money like a boss. Share customer stories. Explainers like “ What is a checking account?

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Martech

JANUARY 26, 2023

He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. He is also co-host of Ops Cast, a weekly podcast. LinkedIn : MikeDRizzo (7K followers) Organization: MarketingOps Podcast: Ops Cast Get MarTech!

Enterprise Management 108

Enterprise Management Work Management Marketing Management Conference 108

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

JANUARY 10, 2024

I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it. And part of that is the fear the podcaster spoke to. I wanted to get as close as possible to the customer. Q: What aspects of product development carried over to the customer?

Marketing AI 100

Marketing AI eCommerce Peer-to-peer CMO 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

ClearVoice

JUNE 24, 2021

It’s a medium that lends itself particularly well to storytelling formats that both capture the attention of prospects and evoke an emotional response in your customers. Blog posts and articles still offer an effective, persuasive way to provide valuable information to your users and prospects. Podcasts keep trending upwards.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It is the process of nurturing the interest you’ve generated and converting it into potential customers. Develop lead magnets : A lead magnet is an offer made in exchange for a prospect’s contact information.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Valasys

FEBRUARY 13, 2024

By embracing B2B Growth Marketing, companies can: Expand Market Reach: Employ targeted strategies tailored to your ideal client profile to reach new prospects and broaden your market presence. Webinars, virtual conferences, and online workshops offer a cost-effective and scalable way to engage with prospects and showcase thought leadership.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Heinz Marketing

NOVEMBER 28, 2020

Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. How to Predict and Analyze Your Customers’ Buying Patterns. 10 Prospecting Mistakes Salespeople Still Make. Thanks for the tips, Alex Janin.

Account Based Marketing 134

Account Based Marketing B2B ABM B2B Sales 134

Outgrow

DECEMBER 3, 2021

It helps in keeping the existing and potential customers informed about company news, new products, offers, product updates, and much more. . Email Marketing is a digital marketing strategy where you can reach out to your prospects and customers via email. What is B2B Email Marketing? Here’s why-. It is Affordable. How to Use-.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Confessions of a B2B Marketer

NOVEMBER 30, 2022

In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But podcasts can be a hard sell for marketers.

Paid Search Agency 52

Paid Search Agency B2B Marketing Companies B2B 52

Martech

NOVEMBER 6, 2023

If your prospects are not interested, ask why and review their pain points. Chances are that a prospect just needs more time. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119