Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

HG Data

AUGUST 7, 2023

Displacing Competitors Through Product Launches In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, explains why it is critical that companies innovate in today’s B2B space.

Product 52

Product Analysis B2B Marketing B2B 52

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

The Forward Observer

APRIL 19, 2024

It’s why the most successful people are so good at selling themselves, their ideas, or their products. Douglas Burdett, host of The Marketing Book Podcast. .” What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. Don’t know how to leave an iTunes review?

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It also allows users to generate images. Get MarTech! In your inbox.

Product 113

Product Enterprise Management Copywriting User-Generated Content 113

The Forward Observer

JANUARY 12, 2024

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Outgrow

MAY 8, 2023

We recently interviewed Jess Petrella for our monthly podcast – ‘ Marketer of the Month ’! Bridging the gap between product development and positioning 2. Unbounce’s evolution and the role of AI and machine learning in its current products 5. No problem, just watch the Podcast! Saksham Sharda: Hi everyone.

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. … Dell Technologies advisors are now all working from home but still supporting small business, and that productivity has not decreased at all.”. Diving into Dell Technologies Site.

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

The Forward Observer

DECEMBER 8, 2023

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services. Don’t know how to leave an iTunes review?

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

The Forward Observer

JANUARY 26, 2024

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Douglas Burdett, host of The Marketing Book Podcast.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 1, 2023

About the Author As the founder of People First Leadership Academy and president of People First Productivity Solutions, Deb’s work focuses on leadership development and team effectiveness. Douglas Burdett, host of The Marketing Book Podcast. Now DISCOVER Questions® isn’t just for sellers anymore!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Vidyard

SEPTEMBER 23, 2021

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

The Forward Observer

DECEMBER 22, 2023

About the Author Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians! No Spam. .:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

B2B Digital Marketer

JUNE 8, 2023

A Dive into Innovative Customer Experiences and Transformational B2B Strategies On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. 06:37 – Zoom out, don’t just focus on product.

Product 52

Product B2B Touchpoints Advertising Agencies 52

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. The Customer Experience: Delivering More Than Just a Product. I was on your website to understand how you’re messaging about your product. Meet Jennifer Renaud.

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

ConvertKit

MAY 28, 2021

Now think about your customers. So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. In today’s noisy digital landscape, building strong connections with customers has become more challenging than ever.

CMO 78

CMO Brand Identity Branding Storytelling 78

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Goodish Agency

JUNE 29, 2021

Welcome to another episode of The Goodish Show where we’ll discuss the business opportunities of “ Product-led Growth ”! For our 5th episode of the Goodish Show we invited Oscar Bader , the CEO& Founder of “DesignWithValue” and Co-creator of “SaaS It Up” podcast. What is Product Led Growth?

Product 62

Product Conversion Rate Newsletter Design 62

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business.

Work Management 52

Work Management Marketing Management Product Service 52

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 88

Enterprise Management Design Work Management Brand Identity 88

Marketing Insider Group

SEPTEMBER 6, 2021

If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out to increase its value. It doesn’t matter how good you are at post-production. It also makes it that much easier to produce a high-quality final product that will stand out in a crowded audio marketing space.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Tom: It is. James: That’s right. So do check that out.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

ConvertKit

OCTOBER 5, 2020

The Trauma Therapist Project has now grown to include The Trauma Therapist | Podcast , now being listened to in more than 160 countries around the world, as well as Trauma Therapist | 2.0 , an online membership community specifically dedicated to educating and inspiring trauma workers just starting out on their trauma-informed journey.

Product 105

Product Top of Funnel Communities Education 105

Champion Communications

MARCH 10, 2022

Efficient back office applications are key to productivity and costs . Mark Vivian, CEO at Claremont spoke further on how these applications can combat the complications of remote work and improve staff productivity in Business Express. . The Digital Bulletin Podcast: Episode 27 . Claremont . GreyOrange . HeleCloud .

Product 62

Product Digital Transformation Network Marketing Efficiency 62

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. We have more things to do, ways to do them, and methods of staying “connected” to our teams and our customers. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. Peeing is for the weak. times per week.

Pricing 163

Pricing Price Product Personalization 163